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Unlocking Success: Understanding Mobile Attribution for Data-Driven Decisions
The mobile-first world is more than a mere trend, it’s the new normal. And mobile attribution is at the core of app marketing success. In this this detailed guide we will walk you through mobile attribution, the best practices involved, and the role of MMP in the success of your marketing efforts.
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of
Complete Guide To Create App User Acquisition Strategies
Even if you put all your work into creating a fantastic mobile application, your business
CTV and OTT Advertising: A Simple Guide for Marketers
Television has experienced some of the biggest changes of all the media during this period
SKAN: Everything you need to know about SKAdNetworks
Apple has been gradually moving the entire industry in the direction of mobile advertising that
Boost Your Business To Success With Mobile Marketing
A multi-channel, digital marketing technique called mobile marketing aims to connect with a target audience
ASO and Paid User Acquisition
Getting users’ attention when launching a new mobile app has grown more challenging due to
Everything you need to know about Deep Linking
Deep linking is usually used by user acquisition teams to improve their conversion rates. However,
Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud
Ad fraud has been a primary concern for Marketers and App owners in the tech