Industry Reports
From in-depth market analyses to cutting-edge trends, our reports offer valuable knowledge to fuel your mobile app strategy. Discover the latest trends, gain competitive advantages, and make data-driven decisions. Explore our archive today
The Privacy-Performance Balance: How App Marketers Are Adapting in a Post-IDFA World
Explore how Apple’s ATT reshapes mobile marketing, reducing IDFA reliance and driving privacy-first attribution, MMP innovations, and performance measurement.
State of app marketing in ASIA
Asia has quickly evolved into one of the most vibrant and influential regions in the
Social Commerce & Short-Form Video: Shoppable Ads in 2025
Introduction The way we shop online is changing faster than ever. Just a few years
Trends of Ad Creatives in App Marketing
In today’s fast-paced world of app marketing, one thing is abundantly clear: ad creative is
The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25
In a world without user-level data, incrementality testing gives you clarity. Learn how to set it up and interpret results the right way.
Mastering Creative Optimization for Higher Mobile App Installs on iOS and Android
Boost app installs on iOS & Android with creative optimization that lowers CPI, fights fatigue, and drives scalable, effective UA in a privacy-first world.
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all