Trove Insights
Blogs
M-Commerce: Revolutionizing How Consumers Shop in the Digital Age
Businesses find M-Commerce essential to connect with customers wherever they are. The need to use mobile commerce for apps grows stronger because smartphones now run every part of our daily routine. Apps competition in the market makes it hard for business owners to get user attention through mobile commerce so
Wondering How to Promote Your App? iOS App Store Advertising Is Your Best Bet
Getting your app noticed is all about smart strategy. iOS App Store Advertising puts your app in front of high-intent users, right when they’re searching. This guide shows you how to turn visibility into real growth with Apple Search Ads and Apptrove.
7 Powerful iOS App Marketing Strategies: Guide to App Success
Sick of seeing your iOS app accrue some serious digital dust while the competition ranks in downloads? You’re not the only one. With 1.8 million apps to wade through on the App Store, even the best app in the world would remain largely obscure without the use of some specialized
Attribution Marketing: What If You’re Tracking Success the Wrong Way?
Attribution marketing is the difference between campaigns that convert and ones that waste budget. Learn how to connect the dots between your marketing efforts and real business growth, and make smarter decisions backed by data.
Apptrove by Trackier Wins Gold at AdTech Marketers Awards 2025
Celebrating Innovation and Excellence in Performance Marketing Apptrove by Trackier has proudly clinched the Gold Award at the prestigious AdTech Marketers Awards 2025, held in Mumbai. This milestone not only marks a moment of celebration for the entire team but also stands as a testament to our continued commitment towards
Campaign Optimization: A Simple Guide to Better Ad Results
Campaign optimization can be a bit tricky if we compare it with darts. You invest money, create great content, and hope for the best. But what if you could make sure your ads work better every time? That’s where it comes in! Campaign optimization is a futile end-over-end effort to
Firebase Dynamic Links Are Shutting Down. Now What?
Google is deprecating Firebase Dynamic Links (FDL) by August 2025, leaving app teams racing to find a reliable deep linking alternative. In this blog, we break down what the FDL shutdown means for user acquisition, engagement, and referral programs and how Apptrove’s Dynamic Link offer a superior solution. If your growth depends on FDL, now is the time to act.
App Personalization: Why It’s a Mobile Marketing Must-Have & 6 Ways to Get It Right
Users don’t return to apps that feel generic or impersonal. They come back to experiences that feel like they were built just for them. That’s where mobile app personalization comes in. This blog will break down the real reasons why it works, from boosting engagement to reducing churn, and give you six practical ways to implement it right.