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Incremental Marketing: The Growth Strategy Every Marketer Needs to Master

Incremental Marketing: The Growth Strategy Every Marketer Needs to Master

App marketing today is filled with dashboards and metrics—but not all reported conversions represent real growth. Many installs and purchases would have happened without advertising, leaving marketers with inflated ROI. Incremental Marketing changes the game by focusing on impact, not vanity. It measures incremental lift and incremental ROI, revealing the true value of campaigns.

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