Resource Center
Learn from industry experts, discover best practices, and gain a competitive edge. Access our free resources today and start growing your app.
Expert at Segmentation: Intelligent Customer Find Growth Techniques
Learn how to use segmentation to create personalized, data-driven strategies that increase engagement, reduce churn, and drive sustainable growth.
Web-to-App Playbook Isn’t Just a Strategy — It’s How People Connect
Why Web-to-App is More Important than Ever The fading line between web and mobile app
Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity
Modern marketing is inundated with dashboards, metrics, and attribution models; however, very few of them
Incrementality: The Metric That Separates Real Growth from Attribution Illusion in Mobile App Marketing
Your marketing dashboard is juicy. Installs are high, and clicks are in, and your campaigns
How to Make an Idle Game That Outlasts the App Store Trend Cycle
Your game idea might be idle, but your success shouldn’t be. Learn how to make an idle game that performs across install waves, updates, and monetization cycles.
Cohort Analysis: A Strategic Approach to Understanding Your App Users
As a mobile app marketer or developer, you face numerous challenges in building and growing
Rethinking ROI: The Ultimate Guide to Media Mix Modeling for 2025 & Beyond
Imagine this: you’re in your office with spreadsheets showing your marketing budget being cut and
The Ultimate Guide to Idle Games
Introduction to Idle Games What if your game kept playing—even when you weren’t? Idle games
OEM Advertising and Preload Campaigns: Your Power Move for Scalable App Growth
Preload your app on new devices for higher installs and better retention, reach users before they download.