Resource Center
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How to Create or Track URLs the Right Way, From First Click to Final Conversion
URL tracking isn’t about parameters; it’s about people, offering clarity and a deeper understanding of user behavior through intentional, consistent links.
7 Proven Strategies to Master Holiday Marketing This Season
The holiday season is a prime chance to spark emotion, boost performance, and turn shoppers into loyal customers with seven proven marketing strategies.
Omnichannel Marketing: Stitching Together Mobile Journeys Across App, Web, CTV & In-Store
Omnichannel marketing connects app, web, CTV, and in-store for seamless customer experiences and growth.
The Definitive Guide to Dynamic Creative Optimization (DCO): Why Segmentation Makes Ad Creative Smarter
Discover how Dynamic Creative Optimization uses smart segmentation and real-time personalization to make your ads more engaging and effective.
Expert at Segmentation: Intelligent Customer Find Growth Techniques
Learn how to use segmentation to create personalized, data-driven strategies that increase engagement, reduce churn, and drive sustainable growth.
Incremental Marketing: The Growth Strategy Every Marketer Needs to Master
App marketing today is filled with dashboards and metrics—but not all reported conversions represent real growth. Many installs and purchases would have happened without advertising, leaving marketers with inflated ROI. Incremental Marketing changes the game by focusing on impact, not vanity. It measures incremental lift and incremental ROI, revealing the true value of campaigns.
Web-to-App Playbook Isn’t Just a Strategy — It’s How People Connect
Why Web-to-App is More Important than Ever The fading line between web and mobile app
Incremental Analysis: Know Which Channels Bring Net-New Users, Not Just Activity
Modern marketing is inundated with dashboards, metrics, and attribution models; however, very few of them
Incrementality: The Metric That Separates Real Growth from Attribution Illusion in Mobile App Marketing
Your marketing dashboard is juicy. Installs are high, and clicks are in, and your campaigns