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Incrementality: The Metric That Separates Real Growth from Attribution Illusion in Mobile App Marketing
Your marketing dashboard is juicy. Installs are high, and clicks are in, and your campaigns
How to Make an Idle Game That Outlasts the App Store Trend Cycle
Your game idea might be idle, but your success shouldn’t be. Learn how to make an idle game that performs across install waves, updates, and monetization cycles.
Cohort Analysis: A Strategic Approach to Understanding Your App Users
As a mobile app marketer or developer, you face numerous challenges in building and growing
Rethinking ROI: The Ultimate Guide to Media Mix Modeling for 2025 & Beyond
Imagine this: you’re in your office with spreadsheets showing your marketing budget being cut and
The Ultimate Guide to Idle Games
Introduction to Idle Games What if your game kept playing—even when you weren’t? Idle games
OEM Advertising and Preload Campaigns: Your Power Move for Scalable App Growth
Preload your app on new devices for higher installs and better retention, reach users before they download.
CTV Isn’t the Future, It’s the Now of App Marketing
Want to grow your app? See how CTV lets you reach the right people, track results, and get more installs, all in one place. Let’s get started!
Smart Ways to Make Money from Apps: A Complete Guide to APP Monetization Strategies
Monetization strategies for apps are ways to make money from apps. Typically app developers create
Mastering View Through Attribution (VTA): The Smart Marketer’s Guide to Mobile Growth
Click data isn’t enough. This VTA guide shows how smart marketers track unseen influence, delayed installs, and real impact, without sacrificing privacy.