From Casual to Competitive: Mobile Game Analytics for Every Playfield

Acquire, engage, and retain gamers with holistic app experiences that take them on a journey from discovery to conversions. Move beyond qualitative metrics to learn about the in-app behavior, creative preferences, and favored channels of your gaming audience, so that you can be right where the stakes lie.

The All-in-One Toolkit for Mobile Gaming Success

First Impressions Matter

Launch Your Game with the Confidence of Precise Targeting

No matter if you’re a gaming studio or a new developer, integrate as many (or as heavy) apps onto the platform at the same time. Connect every pre-install touchpoint – be it web, email, social media, or CTV – to create contextual journeys for gamers of closely packed niches. Assess the device, regions, and campaigns with high potency to ensure that you acquire new users without budget losses.

  • Daily App Activity Charts
    Monitor DAU and MAU metrics to enrich the in-game ecosystem with high-value players.
  • Fully Customized Dashboard
    When your eyes are fixed on global domination, your data streams should aim to assess aggregated impact.
  • Realtime Data Reporting
    Stay on top of your programmatic partners and Self Reporting Networks (SRNs) with zero-delay performance data. 

The Sticky Factor

Drive High User Engagement With Retargeting

Once the hype of the launch phase wears off, it is essential to maintain a healthy player ecosystem to keep up the gaming revenue. And that’s where Apptrove’s re-engagement suite can help. Identify high-paying gamers by creating cohorts based on in-game activity and session lengths. Make it easier for your loyal gamers to keep coming back, and difficult for new ones to leave with highly-personalized messaging that springs from insights about their choice of marketing channels and ad types.

  • Deferred Deep Linking
    Take loyal gamers to specific areas or levels in the game.
  • Custom Events for Game Levels
    Attribute multiple in-app conversions for clear picture of ROI
  • Activity-Based Audience Segments
    Deep dive into user engagement rates from day zero 

Scale Up and Stand Out

Build Multiple Partnerships of Value with one SDK

When you’ve got the partners and plans to take your game to new markets, why should postbacks be a problem? Use Apptrove SDK to save the time wasted in integrating each partner – regardless of the platform they use. Make smarter media-buying decisions with a comparative view of performance of channels, ad networks, and publisher-direct investments across multiple brands. Relay audience insights and attribution data to all publishers for sustainable growth.

  • In-Depth Reporting Filters
    Create custom dimensions to see what you need to know - nothing more, nothing less.
  • Smart Banners and Scripts
    Identify which creatives and landing pages are driving the highest conversions
  • Swift ROAS Calculator
    Get a split view of campaign profits as per every partner’s performance

Safeguard Your Growth Journey

Fraud Shields Designed for Every Step

When your business reaches many shores, it is bound to attract fraudsters of all scale and size. Detect simpler fraud types in realtime to salvage your ROI. And setup tailored validation rules to prevent them from derailing your campaigns. Apptrove SDK is automatically updated at the backend to ensure that your data security is always up-to-date, so you won’t have to worry about anything else except business scalability.

  • 7-Layered Fraud Checks
    Spot the source and type of mobile fraud - down to the last publisher
  • Flag Unusual User Activity
    Attribute multiple in-app conversions for clear picture of ROI
  • SKAN Analytics Upgraded
    De-duplicate iOS install data through a privacy-centric platform 

Don’t Just Play the Marketing Game,
Master It!

Marketing Section

Pre-Launch

Integrate Apptrove SDK
UA Campaign Attribution
Creative Testing

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Launch

Click/Install Tracking
Retention Analysis
Fraud Detection

Post-Launch

Segmentation and Targeting
SkadNetwork Analytics
Monetization Insights

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Anti-Fraud Protection

Identify Fraud Types
Threshold Setting
Media Source Optimization

Case Studies

Ace23 increases its revenue and campaign efficiency by 20%

Despite being one of the largest gaming platforms in India, Ace23 could not revel in its success owing to the tons of marketing budget that drained into fraudulent installs and fake users. With Apptrove, the brand ramped up its partnership game by introducing an extra layer of protection against attribution, install, and in-app conversion frauds.

Learn About Ace23’s Experience with Apptrove
  • Challenge
    Rising instances of mobile ad fraud with network partners and individual publishers
  • Solution
    Customizable anti-fraud settings for each partner, and validation rules for conversions
  • Impact
    Anti-fraud suite, tailored reporting features, on-demand integrations with ad networks

Get Started Faster: Your Questions Answered

Gaming data analytics helps developers and marketers profile users according to their demographics, feature preferences, and in-app behavior. With these insights, they can personalize the app user journey, improve gameplay, and ultimately increase the lifetime value of each user.

Mobile game analytics help to identify trends in user acquisition, purchasing behavior, and churn rates, allowing marketers to determine the impact of game design or functionality, marketing campaigns, and monetization strategies on business growth. They can be crucial in ensuring that your app stays relevant, popular, and user-friendly.

Gaming data analytics like clicks, install rates, and user acquisition costs can be indicative of ad performance in your mobile marketing campaigns. While advanced level analytics like cohort reports, audience segments, and average Return on Investment (ROI) can help you assess the profitability of your app campaigns.

Custom in-app events, session length, uninstall rates, and Average Revenue Per User (ARPU) are some of the most important mobile game analytics. They help developers identify the hindrances in-app user experience.

Mobile app games are increasingly profitable due to their ability to adopt multiple in-app monetization methods. Subscriptions, in-game advertising, tournament passes, and exclusive rewards are some of the commonly used tactics for generating revenue through a mobile game.

Craft Winning Mobile Marketing Campaigns

Download the S.M.A.R.T. goal setting guide for gaming apps