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Your Mobile Measurement Partner for Data Driven
App Growth

Level up your app marketing with Apptrove, an all-round measurement suite built to propel your campaigns. Get the insights you need to increase app installs, improve campaign ROI, enhance user LTV, and optimize ad performance with a platform tailored for your business growth, in your terms.
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From Daily Metrics to Growth Milestones

Apptrove is for everyone.

Don't Just Launch, Thrive

AppTrove's Feature-Rich Toolkit for Mobile Success

Deep Linking

Make Every Touch Count, Personalize Experiences with Unilinks

When all digital pathways lead to your app, customer experience becomes a multi-faceted journey. Conversion funnels that run through mobile web, SMS, emails, social media, QR codes, and referrals can be as short (or long) as the user intends. Since every engagement is unique, so is your unilink. Apptrove’s exclusive deep linking suite enables marketers to create seamless customer experiences across platforms and channels with a laser focus on ROAS analytics.

Dynamic deep links for every campaign and partner

Advanced retargeting unlinks with in-built de-duplication

Tailored anti-fraud settings for each link to secure your ROI

Audience Segmentation

Reach the Right Audience with the Right Message

Ensure every install translates into an invested user with hyper-targeted remarketing campaigns that nudge dormant audiences toward a conversion event. Apptrove’s granular filters help segment your user base as per their purchase intent, app behavior, and preferred mode of communication, in turn, helping you create contextual experiences that drive higher LTV. Target the desired cohorts, suppress the least promising users, and segregate previous customers – while safekeeping data privacy.

Bulk import/export audience segments in the desired format

Track audience KPIs for deeper insights into user behavior

Custom cohorts as per acquisition source, region, and device

iOS Attribution

Applescape Tracking Made Easy, Accurate and Transparent

Keep privacy at the forefront while targeting iOS users with intelligible tracking solutions that give you a clear picture of campaign performance without any delays or data duplication. Access real-time SKAN Analytics to map user journeys, and identify bottlenecks in your conversion funnel. Measure KPIs, optimize ad spend, and compare channel performance – a seamless partnership with Apptrove can help you see the light at the end of the App Store tunnel.

Dedicated dashboard for SKAN Analytics

Track activity across every touchpoint - from impression to install

Real-time fraud and uninstall reporting for precise ROI measurement

Fraud Prevention

Confidence with Every Impression, Data Security from the First Click

Make sure that you pay for authentic conversions only with anti-fraud shields that detect abnormal user behavior and install rates. Adjust your 7-layered fraud settings to suit each campaign, network partner, and channel, securing your data against any errors – from duplication to misattributed installs, and everything else in between. When your marketing efforts are intuitively guarded, you can get clear insights into what’s driving genuine app growth.

Customizable anti-fraud shields for partners and channels

Additional validation rules to prevent new-age fraud tactics

Automated email alerts for tracking campaign and partner KPIs

We Connect the Dots,
You See the Big Picture

Get Started Faster: Your Questions Answered

Mobile marketing measurement is the process of attributing and assessing mobile marketing campaigns needed to increase app acquisition, engagement, and retention rates. It is a form of statistical analysis that helps to determine the efficacy of campaigns and pinpoint possible areas of optimization.
A Mobile Measurement Partner (MMP) is a third-party app attribution and measurement software that accredits, collates, and represents ad performance data from multiple traffic sources. It helps developers and publishers track campaign progress across KPIs while preventing incidents of mobile fraud. 
MMPs use a combination of probabilistic modeling and deterministic aggregation to attribute installs and in-app activity in Android and iOS devices. This process is facilitated by an SDK integration into the brand’s app, which is wired to get triggered by custom events defined by developers.
With a seamless SDK integration, a mobile measurement partner (MMP) simplifies your campaign performance assessment by attributing every click, install, and in-app conversion to its last touchpoint – be it a media source, ad network, or channel partner. In turn, MMPs also help to detect anomalies in user behavior, app version, device technology, or install rate.
A mobile measurement partner (MMP) should be able to provide you with actionable insights about your campaigns including, acquisition trends, audience segmentation, retention reports, and multi-layered anti-fraud shields. It should also be compliant with international standards of data privacy e.g. GDPR-CCPA.