Your Mobile Measurement Partner for Data Driven
App Growth
Level up your app marketing with Apptrove, an all-round measurement suite built to propel your campaigns. Get the insights you need to increase app installs, improve campaign ROI, enhance user LTV, and optimize ad performance with a platform tailored for your business growth—powered by mobile app analytics and real-time reporting.
From Daily Metrics to Growth Milestones
Apptrove is for everyone.
Track Every Dollar, Maximize Every Return
Empower your decisions with actionable insights about campaign performance. Identify the media channels, partners and ad formats that draw the highest installs to place your buck where it pays the most. Be it ad optimization or broken deep links – find out what is impacting partner performance to increase the overall marketing ROI. Amidst complexity and privacy concerns, Apptrove offers you an unbiased source of truth, so that every marketing strategy you implement also brings you one step closer to a satisfying payback—with smarter ad spend optimization.
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Realtime
ROI Measurement -
Unified Campaign
Dashboard -
Customisable
Reporting
Measure Every Channel, Target High-Paying Cohorts
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Personalized
Validation Rules -
Partner
Performance Index -
Multi-layered
Fraud Detection
Track Activity Across Ads, Apps, and App Stores
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Link
Discovery Tool -
Branded
Domains -
Bulk Link
Import/Export
Know Your Users, Grow Your LTV
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DAU/MAU
Analysis -
Retention
Reports -
Custom Event
Tracking
Don't Just Launch, Thrive
AppTrove's Feature-Rich Toolkit for Mobile Success
Make Every Touch Count, Personalize Experiences with Unilinks
When all digital pathways lead to your app, customer experience becomes a multi-faceted journey. Conversion funnels that run through mobile web, SMS, emails, social media, QR codes, and referrals can be as short (or long) as the user intends. Since every engagement is unique, so is your unilink. Apptrove’s exclusive deep linking suite enables marketers to create seamless customer experiences across platforms and channels with a laser focus on ROAS analytics and customer journey mapping.
Dynamic deep links for every campaign and partner
Advanced retargeting unlinks with in-built de-duplication
Tailored anti-fraud settings for each link to secure your ROI
Reach the Right Audience with the Right Message
Ensure every install translates into an invested user with hyper-targeted remarketing campaigns that nudge dormant audiences toward a conversion event. Apptrove’s granular filters help segment your user base as per their purchase intent, app behavior, and preferred mode of communication, in turn, helping you create contextual experiences that drive higher LTV. Target the desired cohorts, suppress the least promising users, and segregate previous customers – while safekeeping data privacy with data privacy compliance and precise user segmentation.
Bulk import/export audience segments in the desired format
Track audience KPIs for deeper insights into user behavior
Custom cohorts as per acquisition source, region, and device
Applescape Tracking Made Easy, Accurate and Transparent
Keep privacy at the forefront while targeting iOS users with intelligible tracking solutions that give you a clear picture of campaign performance without any delays or data duplication. Access real-time SKAN Analytics to map user journeys, and identify bottlenecks in your conversion funnel. Measure KPIs, optimize ad spend, and compare channel performance – a seamless partnership with Apptrove can help you see the light at the end of the App Store tunnel with attribution tracking and cross-device measurement.
Dedicated dashboard for SKAN Analytics
Track activity across every touchpoint - from impression to install
Real-time fraud and uninstall reporting for precise ROI measurement
Confidence with Every Impression, Data Security from the First Click
Make sure that you pay for authentic conversions only with anti-fraud shields that detect abnormal user behavior and install rates. Adjust your 7-layered fraud settings to suit each campaign, network partner, and channel, securing your data against any errors – from duplication to misattributed installs, and everything else in between. When your marketing efforts are intuitively guarded, you can get clear insights into what’s driving genuine app growth with fraud detection and always-on real-time analytics.
Customizable anti-fraud shields for partners and channels
Additional validation rules to prevent new-age fraud tactics
Automated email alerts for tracking campaign and partner KPIs
Apptrove isn't just a platform, it's a game-changer. Their product is intuitive, powerful, and packed with features that actually deliver results. But the highlight of the company is Customer Support. It's the best in the industry with an astonishing turnaround time. Explore More
Apptrove is our source of truth. With its granular reports and impeccable problem-solving efficacy, we are changing the way we look at data. The POCs are highly personalized and available 24x7 to steer us out of challenging situations. I can confidently say that Apptrove has been an indispensable tool for the scalability of our business. Explore More
With Apptrove, I have an eagle-eye view of all that’s happening in the Banksathi app and my campaign’s progress. I couldn’t have asked for a better platform! Explore More
We are happy that we onboarded Apptrove. Having a dedicated relationship manager helped to keep the transition smooth and quick for us. With Apptrove analytics, I am able to track each and every acquisition campaign to the last touchpoint. There’s a long way to go, but Apptrove is set on the right path toward progress. Explore More
Get Started Faster: Your Questions Answered
Mobile marketing measurement is how you evaluate acquisition and post-install performance by tying campaigns to outcomes. It covers conversion tracking, event tracking, and in-app events, so you can move beyond vanity metrics and focus on real growth with performance metrics you can trust.
A Mobile Measurement Partner (MMP) is a platform that consolidates campaign data from ad networks and channels, supports multi-touch attribution, and unifies data integration through third-party integrations. The goal is to deliver reliable app analytics and clear decisioning across the funnel.
MMPs combine attribution logic with structured measurement to map installs and post-install behavior. This is enabled through sdk integration and secure api integration, allowing api access for reporting, data enrichment, and clean data aggregation across sources—so teams can analyze performance without guessing.
If you run growth campaigns, an MMP helps you stay accurate and fast. It supports campaign optimization, identifies high-value cohorts via cohort analysis, and measures outcomes like user retention using retention analysis and reliable retention metrics. It also improves analysis across devices with cross-device tracking and consistent real-time data.
Choose an MMP that gives clarity without complexity: flexible custom dashboards, exportable insights with strong data visualization, and practical data analytics tied to ltv analysis and app monetization. Make sure it supports strong privacy standards with privacy compliance and operational data privacy compliance, plus integrations that fit your stack via data integration and api access.