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Firebase Deep Linking

Firebase Deep Linking is Gone! How to Migrate Your Dynamic Links in 5 Minutes

What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app and boost user engagement.  Firebase, Google’s cloud-based mobile and web app development platform has helped mobile app developers build, deploy, and scale apps. This powerful backend as

CTV Marketing in 2025

CTV Marketing in 2025: Trends, Tips and Best Practices

Unlike traditional forms of advertising, CTV, full-form Connected TV, can target individual viewers based on first-party data like their browsing activity, interests, lifestyle choices, and more. Thus, CTV advertising is revolutionizing marketing with precise targeting, allowing marketers to reach specific audiences through programmatic advertising.  No wonder, Insider Intelligence reports that

LTV Marketing

LTV Marketing: 6 Tips You Can Implement in 2025 for Your App

Over the past decade, the user acquisition cost has risen by 222% with brands losing on average $29 for every new customer acquired. Most of the cost of new user acquisition is borne by the first sale, thereby putting pressure on driving repeat sales for profitability.  That’s why app marketers

Mobile Marketing Trends in 2025

Mobile Marketing Trends: 7 New Ways to Advertise Your App in 2025

Reports state that 70.3% of the global population uses mobile phones. Another report states that mobile devices make up almost 50% of global web traffic.  These statistics reflect that mobile phones are no longer just devices.  They’ve become a crucial part of our lives.  No wonder, companies are investing in

ROX meaning explained

ROX Meaning Explained: Everything You Need to Know about Return on Experience

You must be tracking key metrics like customer experience (CX), customer acquisition cost (CAC), lifetime value (LTV), churn rate, and more to measure the success of your cross-channel campaigns and their effect on business performance and KPIs.  Tracking these metrics will help you understand and map the marketing strategy for

What is Deep Linking

What is Deep Linking? 8 Best Practices to Improve Your Mobile Tracking

Mobile apps have become a mainstream, trusted medium for delivering content and services. Grand View Research states that the global app market will cross $567 billion by 2030.  Despite this growth, 25% of users engage with an app only once before abandoning it. This can lead to significant revenue loss,