Trove Insights

Do you ever notice how everyone in China is tapping away on their phones wherever they can, at short breaks, in the subway, while waiting for food, and more? Most of the time, they are not playing fully-fledged strategy games, or AAA adventures, they are playing hyper casual games.  This

India’s digital lending industry is experiencing rapid growth. The number of people utilising their smartphones to obtain instant credit is growing at an incredible speed around the country, even in small towns and villages. For this reason, Chinese lending apps operating in India are exploring ways to get into the

Mobile game marketing isn’t just about showing up on the app store, it’s about staying top of mind in a space where attention spans are shrinking and CPI is rising. With 1.9+ billion players across the globe and competition fiercer than ever, marketing a mobile game now demands a careful mix of data, creativity, and timing.

In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued. At Apptrove, we’re changing that. We are excited to

Mobile app marketers are faced with this harsh reality: 77% of users drop an app during the first three days of installing it on their mobile devices. With the rising costs of acquiring users, especially with 60% year-over-year increase, every marketing dollar will need to have an immediate and measurable

Marketers have always found rich soil in the field of gaming. However, the way marketers connect with the audiences is being reversed with location based games, and that too in a digital-physical thin-line. In fact, nearly 90% of marketers report positive results from location-based marketing—showing measurable gains in engagement, foot

One channel might launch your app. But it won’t sustain it. See how diversification marketing helps you scale what works, and drop what doesn’t.

If you have ever searched “how to develop an app,” you already have had almost every result tell you to write some code, find a dev team, test, launch, and wait for the magic to happen. What they won’t tell you is that app development has little to do with