Smarter Features.
Better Performance.
Always Evolving.

The continuing evolution of mobile ad fraud requires an equally smart response, and the latest product update demonstrates our ability to stay ahead of these fraudsters. The addition of a new layer of protection to Apptrove’s Fraud Shield provides a

Apptrove’s enhanced Audience Segmentation gives marketers a smarter, more dynamic way to group, analyse, and activate their users. With expanded rule sets, real-time updates, and direct ad network sync, teams can build precise segments that strengthen retargeting, personalisation, and campaign optimisation. This upgrade brings sharper control, faster workflows, and a more intelligent use of first-party data.

Social App Configuration is now live inside Unilink, giving marketers cleaner routing and smoother user journeys across social apps. This update helps teams reduce friction from in app browsers, improve attribution accuracy, and create consistent deep linking experiences across every social campaign.

Apptrove’s new integration with Truecaller helps brands turn high-intent moments like post-call and search interactions into seamless, measurable app journeys. Marketers can now deep-link users to relevant in-app screens, reduce friction, and understand performance end-to-end, making every touchpoint smarter and more actionable.

Cohort reporting provides clarity and detail on customer behaviour as it enables marketers to group together customers based upon when they signed up or how they were acquired, thus revealing patterns in customer behaviour that might otherwise be masked by

Apptrove’s new Silent Push Notifications feature delivers precise uninstall tracking without disrupting users. By reducing data discrepancies and validating app status in real time, it ensures every campaign report reflects reality and every growth decision is backed by accurate data.

Apptrove now supports Connected TV (CTV) advertising, enabling marketers to run campaigns across Android, LG, and Samsung TVs. This update allows app marketers to extend reach, measure performance accurately, and unify mobile and CTV campaigns, all from the Apptrove dashboard.

From partner collaboration to authentication, Apptrove’s latest releases raise the bar. Unilink visibility cuts down on repetitive link sharing, while Single Sign-On (SSO) simplifies access without compromising compliance. The result is a platform that’s both easier to use and harder to compromise.

At Apptrove, we understand that security and transparency are at the core of managing marketing and campaign data. That’s why we’ve introduced Two-Factor Authentication and Data Audit Logs—two powerful updates designed to work together.