Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New on Apptrove: Saved & Scheduled Reports to Automate Your Workflow
Reporting sits at the center of every performance marketing function. It informs decisions, aligns teams, and provides visibility into what is working and what is not. However, despite its importance, the process of building reports is often repetitive and manual.
New on Apptrove: PII Masking for Privacy-First Measurement Without Trade-Offs
Apptrove’s PII masking protects sensitive data across reports, logs, exports, and postbacks while maintaining attribution accuracy and fraud detection.
New on Apptrove: PWA Attribution That Brings Clarity to Web Performance
Apptrove introduces PWA tracking to measure website visits, events, and conversions with accurate attribution, domain exclusion, and structured session logic.
New on Apptrove: Direct Meta Audience Upload from Audience Segmentation
Apptrove now supports direct Meta audience upload from Audience Segmentation, enabling automatic syncing for faster retargeting and campaign activation.
New on Apptrove: .NET MAUI SDK Built for Secure, Scalable App Measurement
We’re excited to share that Apptrove now supports .NET MAUI. For teams building modern mobile apps across Android and iOS, this update makes it easier to measure user journeys without changing how your product is built. If your app is
New on Apptrove: See iOS Churn Clearly with FCM-Based Uninstall Tracking
Apptrove introduces FCM-based silent push uninstall tracking for iOS, enabling more reliable churn data and stronger lifecycle insights for growth teams.
New on Apptrove: LinkedIn Ads Integration for Accurate Install Attribution
Integrate LinkedIn Ads with Apptrove using Unilink to track installs accurately, measure campaign performance, and gain clear insights directly within the Apptrove dashboard.
New on Apptrove: S2S Geo Insights and App-Level Event Controls
Apptrove now supports city and region data in its S2S API and introduces app-level event controls for clearer data sharing between advertisers and agencies.