Product News

Smarter Features.
Better Performance.
Always Evolving.

Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.

Product news article featuring smart updates and insights
New on Apptrove: See iOS Churn Clearly with FCM-Based Uninstall Tracking

New on Apptrove: See iOS Churn Clearly with FCM-Based Uninstall Tracking

Apptrove now supports iOS uninstall tracking using FCM-based silent push, improving uninstall detection accuracy and helping teams build cleaner retention metrics and more reliable performance analysis. This enables clearer churn visibility in a privacy-restricted iOS ecosystem, without relying on assumptions or delayed signals.

New on Apptrove: Granular Geo Insights and App-Level Event Controls

New on Apptrove: S2S Geo Insights and App-Level Event Controls

With enhanced S2S geo support and flexible in-app event configuration, Apptrove enables smoother collaboration between advertisers and agencies, ensuring precise data sharing, better transparency, and full control over visibility while maintaining accuracy across campaigns and performance reporting.

Detecting Sophisticated Frauds with New and Advanced Fraud Filters

New On Apptrove: Detect Sophisticated Fraud Faster With Advanced Fraud Filters

Apptrove’s enhanced Fraud Shield adds deeper device integrity checks, behavioral anomaly detection, and SDK mismatch analysis. Built from real fraud clusters, these smarter filters surface suspicious traffic faster, protect ad budgets, and ensure cleaner attribution by separating genuine users from sophisticated, disguised fraud.

New on Apptrove: Smarter Audience Segmentation Is Here

New on Apptrove: Enhanced Audience Segmentation Is Here

Apptrove’s enhanced Audience Segmentation helps marketers group and activate users with dynamic rules, real-time updates, and ad network sync, enabling sharper targeting, faster workflows, and smarter use of first-party data for stronger retargeting and campaign performance.