Smarter Features.
Better Performance.
Always Evolving.

Social App Configuration is now live inside Unilink, giving marketers cleaner routing and smoother user journeys across social apps. This update helps teams reduce friction from in app browsers, improve attribution accuracy, and create consistent deep linking experiences across every social campaign.

Apptrove’s new integration with Truecaller helps brands turn high-intent moments like post-call and search interactions into seamless, measurable app journeys. Marketers can now deep-link users to relevant in-app screens, reduce friction, and understand performance end-to-end, making every touchpoint smarter and more actionable.

Apptrove’s new Silent Push Notifications feature delivers precise uninstall tracking without disrupting users. By reducing data discrepancies and validating app status in real time, it ensures every campaign report reflects reality and every growth decision is backed by accurate data.

Apptrove now supports Connected TV (CTV) advertising, enabling marketers to run campaigns across Android, LG, and Samsung TVs. This update allows app marketers to extend reach, measure performance accurately, and unify mobile and CTV campaigns, all from the Apptrove dashboard.

From partner collaboration to authentication, Apptrove’s latest releases raise the bar. Unilink visibility cuts down on repetitive link sharing, while Single Sign-On (SSO) simplifies access without compromising compliance. The result is a platform that’s both easier to use and harder to compromise.

At Apptrove, we understand that security and transparency are at the core of managing marketing and campaign data. That’s why we’ve introduced Two-Factor Authentication and Data Audit Logs—two powerful updates designed to work together.

Every team defines success differently. That’s why Apptrove’s Custom Formula Builder lets you craft performance metrics unique to your goals, giving you flexibility, speed, and sharper decision-making.

With Apptrove’s latest updates, you can now segment audiences by partner without extra filtering and track ARPU & ARPPU right from your dashboard. Gain faster targeting, cleaner reporting, and instant revenue insights to make sharper marketing decisions and grow smarter.

Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as