Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New on Apptrove: Direct Meta Audience Upload from Audience Segmentation
Apptrove now enables direct Meta audience uploads from Audience Segmentation, allowing marketers to automatically sync audience lists, activate campaigns faster, and keep targeting aligned with real-time user behavior.
New on Apptrove: .NET MAUI SDK Built for Secure, Scalable App Measurement
We’re excited to share that Apptrove now supports .NET MAUI. For teams building modern mobile apps across Android and iOS, this update makes it easier to measure user journeys without changing how your product is built. If your app is
New on Apptrove: See iOS Churn Clearly with FCM-Based Uninstall Tracking
Apptrove now supports iOS uninstall tracking using FCM-based silent push, improving uninstall detection accuracy and helping teams build cleaner retention metrics and more reliable performance analysis. This enables clearer churn visibility in a privacy-restricted iOS ecosystem, without relying on assumptions or delayed signals.
New on Apptrove: LinkedIn Ads Integration for Accurate Install Attribution
Apptrove now supports LinkedIn Ads integration using Unlink, enabling accurate install attribution, clearer performance insights, and better optimization for high-intent campaigns directly within a single unified dashboard.
New on Apptrove: S2S Geo Insights and App-Level Event Controls
With enhanced S2S geo support and flexible in-app event configuration, Apptrove enables smoother collaboration between advertisers and agencies, ensuring precise data sharing, better transparency, and full control over visibility while maintaining accuracy across campaigns and performance reporting.
New On Apptrove: Detect Sophisticated Fraud Faster With Advanced Fraud Filters
Apptrove’s enhanced Fraud Shield adds deeper device integrity checks, behavioral anomaly detection, and SDK mismatch analysis. Built from real fraud clusters, these smarter filters surface suspicious traffic faster, protect ad budgets, and ensure cleaner attribution by separating genuine users from sophisticated, disguised fraud.
New on Apptrove: Enhanced Audience Segmentation Is Here
Apptrove’s enhanced Audience Segmentation helps marketers group and activate users with dynamic rules, real-time updates, and ad network sync, enabling sharper targeting, faster workflows, and smarter use of first-party data for stronger retargeting and campaign performance.
New on Apptrove: Configure Social App Landing Pages Easily
Social App Configuration is now live inside Unilink, giving marketers cleaner routing and smoother user journeys across social apps. This update helps teams reduce friction from in app browsers, improve attribution accuracy, and create consistent deep linking experiences across every social campaign.