Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New on Apptrove: Saved & Scheduled Reports to Automate Your Workflow
Reporting sits at the center of every performance marketing function. It informs decisions, aligns teams, and provides visibility into what is working and what is not. However, despite its importance, the process of building reports is often repetitive and manual.
New on Apptrove: PII Masking for Privacy-First Measurement Without Trade-Offs
Apptrove’s PII masking protects sensitive user data across reports, logs, and exports while preserving attribution accuracy, fraud detection, and enabling safer data sharing across teams, partners, and agencies.
New on Apptrove: PWA Attribution That Brings Clarity to Web Performance
Apptrove introduces PWA tracking, a structured approach to website attribution that enables accurate visit tracking, reliable event measurement, and clear media source mapping for better performance insights.
New on Apptrove: Direct Meta Audience Upload from Audience Segmentation
Apptrove now enables direct Meta audience uploads from Audience Segmentation, allowing marketers to automatically sync audience lists, activate campaigns faster, and keep targeting aligned with real-time user behavior.
New on Apptrove: .NET MAUI SDK Built for Secure, Scalable App Measurement
We’re excited to share that Apptrove now supports .NET MAUI. For teams building modern mobile apps across Android and iOS, this update makes it easier to measure user journeys without changing how your product is built. If your app is
New on Apptrove: See iOS Churn Clearly with FCM-Based Uninstall Tracking
Apptrove now supports iOS uninstall tracking using FCM-based silent push, improving uninstall detection accuracy and helping teams build cleaner retention metrics and more reliable performance analysis. This enables clearer churn visibility in a privacy-restricted iOS ecosystem, without relying on assumptions or delayed signals.
New on Apptrove: LinkedIn Ads Integration for Accurate Install Attribution
Apptrove now supports LinkedIn Ads integration using Unlink, enabling accurate install attribution, clearer performance insights, and better optimization for high-intent campaigns directly within a single unified dashboard.
New on Apptrove: S2S Geo Insights and App-Level Event Controls
With enhanced S2S geo support and flexible in-app event configuration, Apptrove enables smoother collaboration between advertisers and agencies, ensuring precise data sharing, better transparency, and full control over visibility while maintaining accuracy across campaigns and performance reporting.