Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New On Apptrove: Detect Sophisticated Fraud Faster With Advanced Fraud Filters
Apptrove’s new fraud filters detect emulator installs, SDK spoofing, and abnormal retention patterns to help marketers protect budgets and attribution clarity.
New on Apptrove: Enhanced Audience Segmentation Is Here
Apptrove’s enhanced Audience Segmentation delivers smarter rules and direct ad network sync to help marketers target, personalise, and optimise faster.
New on Apptrove: Configure Social App Landing Pages Easily
Apptrove’s Unilink now supports Social App Configuration, giving marketers smarter routing, and more accurate attribution across major social platforms.
New on Apptrove: Truecaller Integration for High-Intent App Journeys
Activate After-Call and Search Pop-Up moments on Truecaller with deep-linked, measurable app journeys through Apptrove.
New on Apptrove: Cohort Reporting for Retention and Revenue Insights
Apptrove’s Cohort Reporting tracks installs, events, ARPU, and uninstalls with multi-metric views, heatmaps, and granular timelines for actionable insights.
New on Apptrove: Silent Push Notifications for Accurate App Tracking
Silent push runs in the background to confirm app status without disrupting users. With Apptrove, uninstall tracking becomes more precise and actionable.
New on Apptrove: Connected TV Advertising Now Live
Advertisers can now reach users on smart TVs via Apptrove, using CTV campaigns tracked with S2S and probabilistic attribution.
New on Apptrove: Better Partner Visibility and Safer Access
Apptrove launches Unilink visibility for partners and Single Sign-On (SSO), making campaign collaboration easier and platform access more secure than ever.