The Conversion Event Gap
Explore findings from 300+ apps and nearly 2 billion in-app events to uncover gaps in conversion event tracking, revenue attribution, and validation. Discover five practical ways to make app measurement more reliable.
Deep research. Practical frameworks. Clear answers to attribution, privacy, fraud, and user journeys—built for app marketers, growth teams, and product owners.
Each white paper is designed to help your team make decisions faster, reduce
measurement confusion, and protect performance in a privacy-first world.
Identify where conversions disappear—and rebuild reporting clarity across channels.
Understand SKAN-era constraints and still make budget calls with conviction.
Spot fraud patterns early and safeguard spend without slowing scale.
We’re publishing a curated set of research-led white papers for app growth and measurement
teams. The library will go live soon—this section is built to scale as new white papers are released.
Explore findings from 300+ apps and nearly 2 billion in-app events to uncover gaps in conversion event tracking, revenue attribution, and validation. Discover five practical ways to make app measurement more reliable.
A data-driven study of 7.2M re-engagement events reveals why dormant users drive the most win-back revenue — and where the real money is being lost.
Not all traffic can be fraudulent. However, this is a fast install, which could be a genuine user who has
If your reports don’t match, conversions look missing, or ROI feels unclear—let’s map the gaps and tighten the flow.
