Dormancy Is Not Decay: A Mobile Re-Engagement Study
A data-driven study of 7.2M re-engagement events reveals why dormant users drive the most win-back revenue — and where the real money is being lost.
Deep research. Practical frameworks. Clear answers to attribution, privacy, fraud, and user journeys—built for app marketers, growth teams, and product owners.
Each white paper is designed to help your team make decisions faster, reduce
measurement confusion, and protect performance in a privacy-first world.
Identify where conversions disappear—and rebuild reporting clarity across channels.
Understand SKAN-era constraints and still make budget calls with conviction.
Spot fraud patterns early and safeguard spend without slowing scale.
We’re publishing a curated set of research-led white papers for app growth and measurement
teams. The library will go live soon—this section is built to scale as new white papers are released.
A data-driven study of 7.2M re-engagement events reveals why dormant users drive the most win-back revenue — and where the real money is being lost.
Fraud doesn’t always look fraudulent. A suspiciously fast install could be fraudulent traffic. It could also be a legitimate user
Audience segmentation can provide insights that one retention number cannot. Two people might download an app on the same day
If your reports don’t match, conversions look missing, or ROI feels unclear—let’s map the gaps and tighten the flow.
