Your Mobile Measurement Partner for Data Driven
App Growth
Level up your app marketing with Apptrove, an all-round measurement suite built to propel your campaigns. Get the insights you need to increase app installs, improve campaign ROI, enhance user LTV, and optimize ad performance with a platform tailored for your business growth, in your terms.
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From Daily Metrics to Growth Milestones
Apptrove is for everyone.
Drive Higher ROAS
Scale User Acquisition
Unify Customer Journeys
Increase User Engagement
Drive Higher ROAS
Track Every Dollar, Maximize Every Return
Empower your decisions with actionable insights about campaign performance. Identify the media channels, partners and ad formats that draw the highest installs to place your buck where it pays the most. Be it ad optimization or broken deep links – find out what is impacting partner performance to increase the overall marketing ROI. Amidst complexity and privacy concerns, Apptrove offers you an unbiased source of truth, so that every marketing strategy you implement also brings you one step closer to a satisfying payback.
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Realtime
ROI Measurement -
Unified Campaign
Dashboard -
Customisable
Reporting
Scale User Acquisition
Measure Every Channel, Target High-Paying Cohorts
It’s not the quantity but the quality of users that matters. Visualize ad engagement, acquisition rates, and global coverage trends through graphs and charts, derived from realtime data to give you rapid insights. Segregate organic and paid installs with customizable attribution windows. Measure and compare acquisition rates across every channel and partner to identify the most profitable campaigns. Setup validation rules to block installs generated from suspicious traffic sources. Ensure your growth is both tangible and impactful.
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Personalized
Validation Rules -
Partner
Performance Index -
Multi-layered
Fraud Detection
Unify Customer Journeys
Track Activity Across Ads, Apps, and App Stores
Take your users where they need to be. Create branded Unilinks to simplify the customer journey across channels, devices, and campaigns. Embed deeplinks into QR codes, SMS, owned or paid media, emails, and beyond to draw users from multiple sources without losing sight of your end goals. Learn when, where, and how your users interact with your campaign by creating tailored link templates that record user engagement activity. Fortify customer experiences with anti-fraud shields meant to preserve privacy.
See How
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Link
Discovery Tool -
Branded
Domains -
Bulk Link
Import/Export
Increase User Engagement
Know Your Users, Grow Your LTV
Gain deeper insights about user demographics with innovative Unilinks technology that records the source country, channel, device, and other identifying details about each install. Leverage customer analysis and activity reports to refine your messaging and advertising for peak impact. Track in-app activity with customized events to see where the users drop off. Empower complex customer paths, preserve engagement, and maximize conversions by speaking to your target users where they listen.
See How
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DAU/MAU
Analysis -
Retention
Reports -
Custom Event
Tracking
Don't Just Launch, Thrive
AppTrove's Feature-Rich Toolkit for Mobile Success
Deep Linking
Make Every Touch Count, Personalize Experiences with Unilinks
When all digital pathways lead to your app, customer experience becomes a multi-faceted journey. Conversion funnels that run through mobile web, SMS, emails, social media, QR codes, and referrals can be as short (or long) as the user intends. Since every engagement is unique, so is your unilink. Apptrove’s exclusive deep linking suite enables marketers to create seamless customer experiences across platforms and channels with a laser focus on ROAS analytics.
Dynamic deep links for every campaign and partner
Advanced retargeting unlinks with in-built de-duplication
Tailored anti-fraud settings for each link to secure your ROI
Audience Segmentation
Reach the Right Audience with the Right Message
Ensure every install translates into an invested user with hyper-targeted remarketing campaigns that nudge dormant audiences toward a conversion event. Apptrove’s granular filters help segment your user base as per their purchase intent, app behavior, and preferred mode of communication, in turn, helping you create contextual experiences that drive higher LTV. Target the desired cohorts, suppress the least promising users, and segregate previous customers – while safekeeping data privacy.
Bulk import/export audience segments in the desired format
Track audience KPIs for deeper insights into user behavior
Custom cohorts as per acquisition source, region, and device
iOS Attribution
Applescape Tracking Made Easy, Accurate and Transparent
Keep privacy at the forefront while targeting iOS users with intelligible tracking solutions that give you a clear picture of campaign performance without any delays or data duplication. Access real-time SKAN Analytics to map user journeys, and identify bottlenecks in your conversion funnel. Measure KPIs, optimize ad spend, and compare channel performance – a seamless partnership with Apptrove can help you see the light at the end of the App Store tunnel.
Dedicated dashboard for SKAN Analytics
Track activity across every touchpoint - from impression to install
Real-time fraud and uninstall reporting for precise ROI measurement
Fraud Prevention
Confidence with Every Impression, Data Security from the First Click
Make sure that you pay for authentic conversions only with anti-fraud shields that detect abnormal user behavior and install rates. Adjust your 7-layered fraud settings to suit each campaign, network partner, and channel, securing your data against any errors – from duplication to misattributed installs, and everything else in between. When your marketing efforts are intuitively guarded, you can get clear insights into what’s driving genuine app growth.
Customizable anti-fraud shields for partners and channels
Additional validation rules to prevent new-age fraud tactics
Automated email alerts for tracking campaign and partner KPIs
Intuitive, Powerful and Packed with Features to Scale Our Mobile Marketing Campaigns
Apptrove isn't just a platform, it's a game-changer. Their product is intuitive, powerful, and packed with features that actually deliver results. But the highlight of the company is Customer Support. It's the best in the industry with an astonishing turnaround time. Explore More
Amol GharpandeManager - Research & Analytics, iTAP Media Apptrove isn't just a platform, it's a game-changer. Their product is intuitive, powerful, and packed with features that actually deliver results. But the highlight of the company is Customer Support. It's the best in the industry with an astonishing turnaround time. Explore More
Our source of truth for granular reports about partner performance
Apptrove is our source of truth. With its granular reports and impeccable problem-solving efficacy, we are changing the way we look at data. The POCs are highly personalized and available 24x7 to steer us out of challenging situations. I can confidently say that Apptrove has been an indispensable tool for the scalability of our business. Explore More
Shubham GuptaGrowth Manager - Digital Marketing, GroMo Apptrove is our source of truth. With its granular reports and impeccable problem-solving efficacy, we are changing the way we look at data. The POCs are highly personalized and available 24x7 to steer us out of challenging situations. I can confidently say that Apptrove has been an indispensable tool for the scalability of our business. Explore More
Apptrove helps me keep a track of my ROI goals without being blinded by vanity metrics
With Apptrove, I have an eagle-eye view of all that’s happening in the Banksathi app and my campaign’s progress. I couldn’t have asked for a better platform! Explore More
Moti Lal SainiHead of Digital Marketing, Banksathi With Apptrove, I have an eagle-eye view of all that’s happening in the Banksathi app and my campaign’s progress. I couldn’t have asked for a better platform! Explore More
From onboarding to continuous improvement - the support is unparalleled!
We are happy that we onboarded Apptrove. Having a dedicated relationship manager helped to keep the transition smooth and quick for us. With Apptrove analytics, I am able to track each and every acquisition campaign to the last touchpoint. There’s a long way to go, but Apptrove is set on the right path toward progress. Explore More
Dhananjayan SekarHead - Digital Marketing, FoodHub We are happy that we onboarded Apptrove. Having a dedicated relationship manager helped to keep the transition smooth and quick for us. With Apptrove analytics, I am able to track each and every acquisition campaign to the last touchpoint. There’s a long way to go, but Apptrove is set on the right path toward progress. Explore More
Get Started Faster: Your Questions Answered
Mobile marketing measurement is the process of attributing and assessing mobile marketing campaigns
needed to increase app acquisition, engagement, and retention rates. It is a form of statistical analysis that
helps to determine the efficacy of campaigns and pinpoint possible areas of optimization.
A Mobile Measurement Partner (MMP) is a third-party app attribution and measurement software that accredits, collates, and represents ad performance data from multiple traffic sources. It helps developers and publishers track campaign progress across KPIs while preventing incidents of mobile fraud.
MMPs use a combination of probabilistic modeling and deterministic aggregation to attribute installs and in-app activity in Android and iOS devices. This process is facilitated by an SDK integration into the brand’s app, which is wired to get triggered by custom events defined by developers.
With a seamless SDK integration, a mobile measurement partner (MMP) simplifies your campaign performance assessment by attributing every click, install, and in-app conversion to its last touchpoint – be it a media source, ad network, or channel partner. In turn, MMPs also help to detect anomalies in user behavior, app version, device technology, or install rate.
A mobile measurement partner (MMP) should be able to provide you with actionable insights about your campaigns including, acquisition trends, audience segmentation, retention reports, and multi-layered anti-fraud shields. It should also be compliant with international standards of data privacy e.g. GDPR-CCPA.