FoodHub operates in a competitive industry, which meant that extra effort was needed to reach their audience. They were also struggling to measure performance for their marketing campaigns across digital and offline channels. They needed an MMP that could amplify the impact of the conversions in the complete lifecycle of user acquisition right up to post-install activity.
Apptrove MMP became a perfect solution, offering insights into the campaign performance, user behavior, and retention insights. Through Unilink technology and advanced fraud protection, FoodHub was able to track each campaign’s impact, drastically lowering its acquisition costs and resource wastage, and their journey to more intelligent marketing and enhanced scalability became a reality.
Here’s the story in numbers:
73% MoM Increase in Non-Organic Revenue
94% MoM Increase in Average MAUs
49% MoM Reduction in Fraudulent Installs
