Own Your Audience's Favourite Screen with Smarter, Sharper OTT CTV Advertising
With advanced OTT attribution, real-time CTV analytics, and actionable insights, you can track performance, fine-tune strategy, and connect with viewers in meaningful ways, all while gaining the clarity needed to grow with confidence. It’s how you turn campaign data into decisions that drive impact.
Performance That Doesn’t Stop at the Screen
Why OTT CTV Needs Smarter Attribution & Analytics
In an age where content is king and screens are increasingly fragmented, brands need more than basic reporting. Apptrove’s OTT CTV advertising suite helps you uncover what truly drives installs, views, and engagement. Track performance across multiple platforms, refine your strategy, and turn passive viewership into measurable business value. With insights built for scale, you’re equipped to act on what matters most.
Attribute every view-to-install journey accurately across OTT platforms.
Capture TV-driven conversions and gain insights across multiple devices.
Track real-time performance and optimize campaigns for immediate impact.
CTV Campaigns that Hit with Accuracy
We empower media teams to make OTT CTV campaigns more data-driven and cost-effective. With clear visibility into what’s working and what’s not, you can shift strategy with confidence. Our analytics layer identifies underperforming creatives, audience segments, and time slots, enabling real-time adjustments. With actionable insights, you can optimize campaigns on the spot, target the right audience, and ensure maximum ROI.
Track view-through attribution in real time to fine-tune campaigns instantly.
See which visuals drive installs and refine your creatives for better impact.
Drill into regional data to fine-tune strategy and boost local impact.
Turn CTV Engagement Into Measurable Growth
User acquisition through CTV shouldn’t feel like a shot in the dark. With Apptrove, you gain complete clarity into what drives installs, engagement, and retention. Our platform delivers campaign-level attribution and detailed cohort insights so you can see exactly which audiences are converting, and why. Go beyond surface-level metrics to track user behavior across devices and sessions, optimize targeting, and fine-tune creative strategies.
Directly link app installs to specific CTV ad touchpoints for clearer performance insight.
Track and understand which OTT viewers keep your app and stay engaged over time.
Follow install paths seamlessly across all connected TV, mobile, and tablet devices.
Numbers You Can Trust, Insights You Can Act On.
For analysts, precision isn’t optional—it’s essential. That’s why we’ve built an attribution-first foundation tailored for OTT and CTV environments. Built to remove noise and surface what matters, it brings clarity where others add clutter. With granular filters, exportable cohort reports, and deep drill-downs, your team can explore install behavior, lifetime value, and campaign effectiveness without complexity.
Compare campaign, platform, and region-based performance trends.
Visualize detailed user paths clearly before and after app installation.
Project long-term user value based on cross-device activity patterns.
Where Apptrove Fits in the
OTT CTV Stack
Track ads from day one
Plug into OTT media buying tools and monitor delivery instantly.
Connect installs to screens
Attribute each install to the exact time, device, and creative.
Understand what drives value
See who stays, who churns, and how to improve lifetime performance.
Get Started Faster: Your Questions Answered
OTT CTV advertising refers to delivering ads through streaming platforms on internet-connected TVs. It works by targeting viewers based on behavior, location, or device, then measuring performance through OTT Attribution and analytics to track installs, views, and engagement.
Apptrove enables precise OTT Attribution by mapping view-to-install journeys across platforms and devices. It helps brands identify which ads drive installs, engagement, and retention, all through a unified, real-time dashboard.
OTT Analytics focuses on overall campaign performance—audience, installs, retention—while CTV Attribution specifically connects CTV ad views to outcomes like installs or actions. Both work together to give a complete performance picture.
Yes, with the right tools like Apptrove, you can attribute installs directly to CTV ads. This helps brands understand exactly which campaign touchpoints are driving user acquisition and ROI.
Key OTT CTV metrics include CPI (cost per install), view-through rate, retention, LTV (lifetime value), and cross-device engagement. Together, they reflect both reach and quality of acquisition.
Apptrove uses cross-device graphs and identity resolution to connect installs and events across TVs, mobiles, and tablets, ensuring no touchpoint is missed and attribution remains accurate.
Yes. Apptrove’s attribution-first architecture is built for OTT CTV, offering high granularity, real-time insights, and cross-device accuracy, making install tracking and campaign analysis more reliable.
Time to Turn Insights Into Installs
Your audience is already watching. Let’s make your
ads work harder.
