The ROAS Attribution Upgrade Kit is a strategic resource built for modern app marketers who are ready to move beyond vanity metrics and uncover the full story behind their performance data. If your current MMP only shows you installs, modeled conversions, or pretty graphs, this guide will help you recognize what you’re missing and why it matters.
At its core, this PDF is a self-diagnostic tool designed to help you identify gaps in your attribution setup, especially the ones silently costing you ROAS. It challenges the assumption that tracking ends at the App Store and urges marketers to focus on what happens after the installation: purchases, subscriptions, retention, and real revenue drives. Because without visibility into those post-install behaviors, optimization is guesswork.
The Kit walks you through a structured checklist to assess your attribution maturity. Can you track purchases by channel? See ROAS by SKU or subscription tier? Verify postbacks across platforms like Meta, ASA, and TikTok? Identify fake installs in real time? With each box you check, you get a clearer picture of how optimized, or limited, your current MMP really is.
It also outlines the consequences of weak attribution. From delayed insights and disconnected views to the absence of fraud filtering or creative-level ROAS, the guide shows how these issues not only distort decision-making but actively drain ad budgets. You’ll see a side-by-side comparison of what most attribution setups miss and how a revenue-first approach fills those gaps.
The final section flips the script on what attribution should do for you. Instead of settling for surface-level performance metrics, it encourages you to ask sharper questions: Where is your revenue really coming from? Which creatives are quietly outperforming? Which users stick around, and through which campaigns did they arrive?
If you’re serious about growth, this guide will help you rethink attribution not as a reporting task, but as a revenue strategy.
Download the kit today and discover how Apptrove helps you turn data into decisions that grow your bottom line.
