Trove Insights

When you have invested time, effort and creativity into creating your mobile application, in many ways; the hardest thing to do is get it off the ground. Based on current statistics within this thriving industry, most mobile applications are not able to keep users engaged over time, even though their

Here’s a reality check most app teams face sooner or later: only 0.5% mobile apps achieve sustainable monetization on average. The problem usually isn’t traffic. Its interpretation. You’re tracking revenue. You’re looking at dashboards. Yet when it’s time to scale spend or justify performance, the numbers don’t always give you

Return on Experience (ROX) helps mobile apps grow by measuring how users feel, using in-app feedback to turn experience quality into long-term value.

Have you ever noticed your campaign dashboards and thought that everything looks fantastic in one of them and disappointing in another? You’re not alone. Over 82% of app marketers say they don’t fully trust their performance data, and the root cause is often a misunderstanding of MEPs and MMPs. Mobile

Playable ads are reshaping how apps collect user insights—before install—for smarter product decisions and higher retention.

In-app feedback delivers real-time user insights that help improve app experience, enhance retention, and build user loyalty.

The mobile app ecosystem in 2025 is more competitive than ever before. User expectations have changed, private policies on platforms have become stricter, and user acquisition costs continue to increase. Approximately $127 billion to $155 billion in consumer spending on apps and an increase in app installs in developing countries

Black Friday 2025 is mobile-first. Shoppers expect fast, personalized experiences, and brands must deliver seamless journeys to drive engagement.