Trove Insights

Buying users to install your app is easy but getting value out of them is difficult. Sensor Tower’s State of Mobile 2026 report showed that in 2025 the global app download market increased by just 0.8% to almost 150 billion, whilst in-app purchase revenue grew by 10.6% to $167 billion.

Your users get dozens of alerts every day. Learn the push notification best practices that help you earn opt-ins, write messages people actually tap, time them well, and measure what works.

Explore retargeting vs remarketing, understand how each strategy works, and learn how to re-engage users, recover lost conversions, and improve mobile app retention and growth.

All campaigns begin with a determination of how much you are willing to pay. There are some advertisers that pay for when a user takes an action within the app. Others are paid on a lead basis when a user fills out information. The CPA vs CPL decision will affect

A data clean room protects your data, but a DCP puts it to work. Here is what a Data Collaboration Platform does, how it works and how to choose one.

It is easy to get someone to install your app. The difficult part is a day later, when that guy decides whether to put your app on his home screen. App engagement is a term that refers to the frequency of use and the degree of engagement after your app

A very high percentage of app teams start a referral program with the assumption that it will run itself. Motivate users to share an invitation link and watch the installs roll in. In reality, this is not the way things go. Teams regularly get confused about which installs are referrals

Personally identifiable information (PII) is information that can identify a person, either on its own or when combined with other information that can be linked to them. A name, phone number, email address, and government ID are obvious examples. But PII can also include information that looks purely technical, such