Trove Insights

A very high percentage of app teams start a referral program with the assumption that it will run itself. Motivate users to share an invitation link and watch the installs roll in. In reality, this is not the way things go. Teams regularly get confused about which installs are referrals

Personally identifiable information (PII) is information that can identify a person, either on its own or when combined with other information that can be linked to them. A name, phone number, email address, and government ID are obvious examples. But PII can also include information that looks purely technical, such

App opt-in rates tell you how many users agreed to a permission request in a mobile application. That’s useful. But it doesn’t tell you why they agreed, whether they’ll ever engage with what they consented to, or whether that consent contributes anything meaningful to your growth metrics. Those questions matter

The QR code has been forced to move from the restaurant menu to the self-checkout stand. There are more than 102 million people in the US alone who will be scanning a QR code this year, and the global QR Code industry has reached a value of more than $13

Metaverse apps are any application that allows users to enter a persistent, shared 3D space rather than touch a flat screen. Instead of menus and buttons, this type of experience provides a world you can move through, build, and interact with—with others in real time. Product and growth teams are

In 2026, on July 22, Google initiated the process of permitting third-party US Android app stores access to the Play Store’s application catalog in response to the legal decision of the Epic v. Google case. Along with the implementation of the EU’s Digital Markets Act and the launch of the

Word of mouth advertising is an unpaid promotion that comes from a friend’s word, a user’s review, or a user’s shared link, not something that a business spends money to advertise. This is effective because people tend to have more trust in what they hear from fellow consumers than what