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Home > Case Studies > Driving Growth, Achieving Goals: Banksathi’s Success Story

Driving Growth, Achieving Goals: Banksathi’s Success Story

Banksathi has been on a mission to make financial products accessible to everyone, especially in underserved regions of India. Since its launch in 2019, the company has connected millions with loans, insurance, and credit cards. But as their reach grew, managing app marketing campaigns, ensuring data accuracy, and navigating the complexities of scaling became significant challenges. They needed a smarter, more reliable way to keep everything on track while continuing to expand.

With Apptrove in place, Banksathi was able to completely transform their campaign management and performance tracking. The platform’s advanced tools streamlined their processes, helping them quickly identify and eliminate invalid activities, ultimately saving both time and resources. With clear, actionable insights, Banksathi could focus on strategies that truly drove results, optimizing their campaigns and significantly reducing costs. These changes empowered the company to scale confidently and make an even greater impact in advancing financial inclusion.

Growth Metrics:

  • Clicks: +400.22%
  • Sessions: +43.91%
  • Rejected Installs: +419.93%
  • Campaign Cost Reduction: -46.34%

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