Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New on Apptrove: Stronger Security with 2-FA and Audit Logs
At Apptrove, security and transparency sit at the heart of marketing data management. That’s why we introduced Two-Factor Authentication and Data Audit Logs, two powerful updates that work together to protect access, monitor activity, prevent misuse, and keep every campaign report accurate and accountable.
New on Apptrove: Custom Formula Builder to Redefine Metrics Your Way
Every team measures success in its own way. Apptrove’s Custom Formula Builder lets you create performance metrics tailored to your goals, combining multiple data points into flexible formulas that deliver faster insights, clearer reporting, and smarter, more confident decision-making across all your campaigns.
New on Apptrove: Partner Segmentation in Audience, and ARPU & ARPPU Metrics
With Apptrove’s latest updates, you can now segment audiences by partner without extra filtering and track ARPU & ARPPU right from your dashboard. Gain faster targeting, cleaner reporting, and instant revenue insights to make sharper marketing decisions and grow smarter.
New on Apptrove: Webhook & SRN Support for Agencies
Performance marketing is evolving fast, and agencies need sharper tools to keep up. With rising demands for precision, control, and automation, real-time fraud filtering and direct SRN data syncing are no longer optional, they are essential for accurate reporting and scalable, profitable growth.
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
From city-based filtering to instant partner alerts, Apptrove’s upgraded validation rules and rejected postbacks help marketers catch bad traffic faster, protect attribution accuracy, and maintain full control over data quality, ensuring every campaign decision is driven by clean, reliable, and trustworthy performance insights.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Smart Script is Apptrove’s solution to broken web-to-app attribution, preserving user context and preventing data leaks. It helps marketers build smarter, high-converting funnels with accurate tracking across every touchpoint, ensuring no install, click, or conversion is ever misattributed.
New on Apptrove: VTA Disable and Organic Event Log Visibility
Small updates, big impact. With Apptrove’s latest release, you can now disable unwanted impression traffic using VTA Disable and view organic data directly in event logs. Together, these features give you cleaner attribution, faster visibility, and more control over your campaigns.