Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New on Apptrove: Connected TV Advertising Now Live
Advertisers can now reach users on smart TVs via Apptrove, using CTV campaigns tracked with S2S and probabilistic attribution.
New on Apptrove: Better Partner Visibility and Safer Access
Apptrove launches Unilink visibility for partners and Single Sign-On (SSO), making campaign collaboration easier and platform access more secure than ever.
New on Apptrove: Stronger Security with Data Audit Logs and Two-Factor Authentication
Apptrove’s latest update adds Two-Factor Authentication and Data Audit Logs to protect sensitive data, ensure transparency, and keep your marketing secure.
New on Apptrove: Custom Formula Builder to Redefine Metrics Your Way
Build and customize unlimited formulas with Apptrove’s new Custom Formula Builder. Name KPIs your way, measure what matters, and enjoy complete flexibility.
New on Apptrove: Partner Segmentation in Audience, and ARPU & ARPPU Metrics
Partner segmentation, ARPU & ARPPU in your dashboard, so you can target better with partner-based audiences and track revenue metrics without extra steps.
New on Apptrove: Webhook & SRN Support for Agencies
Apptrove now supports webhook tracking and SRN integrations for agencies. Set up Apple, Google, and Facebook ads with ease.
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
Apptrove’s latest update improves fraud control with flexible filtering and transparent postback sharing. See what’s new.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Build smoother web-to-app flows with Smart Script. Preserve user intent, track actions, and get full-funnel visibility.