Connecting with customers at precisely the right time can have significant effects. In many instances, it only requires one timely nudge (e.g., right after a call or when performing a Truecaller number search) to convert someone from being casually curious about an application to completing the download/install/sign-up/purchase process.
Truecaller integration provides marketers with access to two touchpoints that allow marketers to connect with users during relevant times, driving them directly into the application experience while preserving the full context from Truecaller.
Marketers can activate their Apptrove campaigns through After-Call Screens and Search Pop-up Ads, and have their deep-link and routing infrastructure exposed via Truecaller Integration inventory. As a result, marketers can trace each step in their conversion journey and build a more streamlined experience for the user to install, sign up, or convert. For marketers who already have measurement solutions in place to track their mobile ad campaigns, Truecaller integration is added as another high-quality channel through which marketers can measure success.
In the following sections, we will explain how Truecaller integration works and why it is important.
Why Truecaller?
In India, Truecaller is one of the top communication applications used by millions of people on a daily basis. The app is often relied upon to identify unknown users, filter out spam calls, or look up someone’s number before calling or answering. Users typically do not access Truecaller without a purpose, and that inherent purpose gives the platform significant value to brands that wish to advertise.
When brands reach out to consumers who are in a decision-making state after receiving a call or while conducting a search, it allows for much more contextual campaigns and guides prospects to the most appropriate area of an application immediately as opposed to simply leading them to a generic homepage. Apptrove with it’s Truecaller Integration ensures this entire journey from first contact to completion is measurable, simple, and ready for conversion.
What’s New With the Truecaller Integration
1. After-Call Screen
When a user ends a call, their attention is still anchored to the conversation. It’s a micro-moment brimming. After hanging up from a phone call, users are still psychologically tied to that call. Thus, there’s a very short period of intense focus and intent to take action based on the content of the last conversation—whether that conversation was with a service representative, someone from a large corporation, or a delivery person.
The After Call Screen feature of Truecaller enables brands to deliver customized messaging immediately after the end of the call for these users. Through collaboration with Apptrove, brands gain access to an active performance channel via the After Call Screen that would have only served as a branding display previously.
What Marketers Can Do With Apptrove
- Enable users to launch a deep link to the correct app screen as opposed to only launching to the app’s home screen.
- Eliminate/race reduce any friction caused by routing users from the ad to the desired in-app destination.
- Track users’ post-click actions on the same click into the app until they’ve completed an in-app action.
Example in Action:
A financial services app can generate post-call prompts encouraging users to review their loan options and, subsequently, direct them to the loan application page. The faster the user can complete their journey from intent (loan offer) through conversion (application), results in fewer users dropping out of the journey to completion.
2. Search Pop-Up Ads
When a user opens Truecaller, they already have a research intention to do a number search; they do not passively look around, but actively search.
Converting Search Intent to Action in the App
Search pop-up ads allow brands to leverage this moment in time to create an offer or suggestion that is relevant to the user. Using Apptrove allows you to send a user immediately to the appropriate place within your application, instead of displaying a generic landing page.
Where This is Most Effective:
Verticals such as food delivery, travel, consumer services, and mobility will work exceptionally well when using this placement. For example, if a food delivery application shows the user a pop-up ad on the phone number they just searched, they can deep-link the user directly to the company’s menu in the application.
This creates a clean flow of intent, action, and measurement.
How Truecaller Number Search Fits Into the Funnel
A search for a Truecaller phone number is rarely the end of the process; rather, it is a step to accomplishing other tasks, such as contacting a company, confirming the status of a package, or verifying a resource to ensure the validity of the service before engaging. As such, this is an ideal moment to insert an appropriate app touchpoint against a high-value moment. Therefore, rather than letting go of that user intent when the search ends, brands are able to utilize Apptrove’s deep-linking ability to take that user’s search context into the app and skip over any irrelevant screens and put them exactly where their next action would occur.
This is also where attribution will be important. With proper tracking, marketers would know that Traffic was generated via Truecaller, but would lose visibility into what actually happened once they clicked on the link. With Truecaller Integration, Apptrove bridges that gap between search or call, click, install, and in-app event reporting.
What’s Next
Truecaller and Apptrove are working in partnership to drive measurable entry points into the app. As the two companies continue their collaboration and grow together as part of the broader ecosystem, the promise of providing more meaningful and measurable entry points for users will only increase over time.
Truecaller integration with Apptrove will also enable brands to transform the day-to-day interactions of users (e.g., a call or a search on Truecaller) into meaningful conversion pathways that can be tracked, are contextually relevant, and provide seamless movement through the conversion pathways. This is the activation of user intent made actionable.
Marketing, at its core, is not about the volume of your voice, but rather about timing and providing the right avenue towards results. Whether you have an idea to test as it pertains to Truecaller or are currently trying to explore new high-intention channels, we are here to help you implement those ideas into more meaningful and measurable user journeys.