Smarter Features.
Better Performance.
Always Evolving.
Our Product News hub keeps you in the loop with the latest features, enhancements, fixes, and innovations across our platform. Whether it’s a small UX improvement or a major rollout, this is where we break it down clearly, so you can stay one step ahead and make the most of everything Apptrove offers.
New on Apptrove: Partner Segmentation in Audience and ARPU & ARPPU Metrics
Partner segmentation, ARPU & ARPPU in your dashboard, so you can target better with partner-based audiences and track revenue metrics without extra steps.
New on Apptrove: Webhook & SRN Support for Agencies
Apptrove now supports webhook tracking and SRN integrations for agencies. Set up Apple, Google, and Facebook ads with ease.
New on Apptrove: Tighter Fraud Filters, Cleaner Campaign Data
Apptrove’s latest update improves fraud control with flexible filtering and transparent postback sharing. See what’s new.
New on Apptrove: Smarter Web-to-App Journeys with Smart Scripts and Banners
Build smoother web-to-app flows with Smart Script. Preserve user intent, track actions, and get full-funnel visibility.
New on Apptrove: VTA Disable and Organic Event Log Visibility
Apptrove’s latest update lets you disable view-through attribution and track organic traffic in event logs, giving marketers cleaner, more reliable data.