Trove Insights

OTT ads has evolved from being an alternative to traditional television into a major part of the modern digital advertising ecosystem. As audiences continue shifting from linear TV to streaming and connected devices, advertisers have more opportunities to reach specific audiences with relevant, measurable video ads. In 2026, this shift

Choosing an MMP is one of the most important decisions for app marketers. The right Mobile Measurement Partner should do more than attribute installs—it should provide accurate attribution, fraud prevention, analytics, and the insights needed to optimize user acquisition and retention. This guide explains how to choose an MMP and

In a mobile-first world where app stores are overflowing with products and developers are constantly competing to establish a foothold, it is critical to rise to the top. One of the most overlooked and incredibly powerful tools for app developers is custom product pages. Custom product pages are the storefronts

Dynamic ads, known for their ability to adjust and personalize content based on each user and their preferences, have transformed how companies connect with consumers. In fact, personalized ads can deliver 3 times the return on investment (ROI) opposed to non-personalized ads. One such organization that is powering this change

Do you remember the days of having to wait for your computer to boot up to play Solitaire? Those days are long gone. In India, the mobile gaming industry is going through an upheaval, as hyper-casual gaming has been welcomed by consumers. These quick, bite-sized games perfectly fit into your

Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and App Links are comparative systems (one for iOS, one for

It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of all website traffic worldwide was generated through mobile phones. People

As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, for example clicking an ad or making a purchase. However,