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Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch TV, where they watch it, and when they watch it has been fundamentally changed by streaming services like Netflix, Hulu, and Disney+. Audiences now spend nearly 30% of their total TV time watching over-the-top video (OTT) content. As OTT video streaming services continue to gain popularity, more time will be spent watching media on connected devices like Connected TV (CTV) and internet-connected gaming consoles.
This comprehensive guide will get you started by answering all of your questions about CTV and OTT advertising.
Topics covered in this guide:
- What is Connected TV, aka CTV?
- What’s the difference between CTV and OTT?
- What does the CTV ecosystem look like?
- CTV components and how they affect advertisers
- CTV & OTT Monetization Models
- Attribution and measurement from CTV to CTV
- Advantages of Connected TV
- How does CTV-to-mobile attribution work?
- Advertising fraud and spoofing are CTV’s biggest pitfalls.
- How can CTV ad fraud be reduced?
- Best practices for CTV monetization strategy
Download our guide and learn more about CTV and OTT and gain a thorough understanding of what connected TV is, how the ecosystem functions, and how to be successful in advertising within it, whether you’re a publisher, streaming service provider, or advertiser.
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