Trove Insights

As mobile applications continue to change rapidly, knowing what aspects of your marketing efforts lead directly to growth is more than just helpful; it is essential. As such, only 52% of Senior Marketing Executives feel they are able to show the value of their marketing initiatives through measurement and recognition

Introduction Why do people search for apps? There is no longer one linear path from discovery to install for users. In today’s world, the journey for a user can begin via a social media post or a comparison article, then email them reminders, and finally convert them on another device

Attribution measurement goes beyond clicks. Privacy-first marketing relies on aggregated signals, modeled insights, and unified measurement to understand real performance.

The biggest challenge for app owners and growth teams in 2023 is no longer acquiring users. It is proving that they can acquire users who generate value to an app’s business model. This pressure has transformed the ROI campaign from an optional tactic into a survival requirement for sustainable growth.

A concentrated marketing strategy helps apps focus on high-value users by using in-app feedback to drive relevance, retention, and sustainable growth.

When you have invested time, effort and creativity into creating your mobile application, in many ways; the hardest thing to do is get it off the ground. Based on current statistics within this thriving industry, most mobile applications are not able to keep users engaged over time, even though their

Here’s a reality check most app teams face sooner or later: only 0.5% mobile apps achieve sustainable monetization on average. The problem usually isn’t traffic. Its interpretation. You’re tracking revenue. You’re looking at dashboards. Yet when it’s time to scale spend or justify performance, the numbers don’t always give you

Return on Experience (ROX) helps mobile apps grow by measuring how users feel, using in-app feedback to turn experience quality into long-term value.