Trove Insights

Unlike traditional forms of advertising, CTV, full-form Connected TV, can target individual viewers based on first-party data like their browsing activity, interests, lifestyle choices, and more. Thus, CTV advertising is revolutionizing marketing with precise targeting, allowing marketers to reach specific audiences through programmatic advertising.  No wonder, Insider Intelligence reports that

Over the past decade, the user acquisition cost has risen by 222% with brands losing on average $29 for every new customer acquired. Most of the cost of new user acquisition is borne by the first sale, thereby putting pressure on driving repeat sales for profitability.  That’s why app marketers

Reports state that 70.3% of the global population uses mobile phones. Another report states that mobile devices make up almost 50% of global web traffic.  These statistics reflect that mobile phones are no longer just devices.  They’ve become a crucial part of our lives.  No wonder, companies are investing in

You must be tracking key metrics like customer experience (CX), customer acquisition cost (CAC), lifetime value (LTV), churn rate, and more to measure the success of your cross-channel campaigns and their effect on business performance and KPIs.  Tracking these metrics will help you understand and map the marketing strategy for

Mobile apps have become a mainstream, trusted medium for delivering content and services. Grand View Research states that the global app market will cross $567 billion by 2030.  Despite this growth, 25% of users engage with an app only once before abandoning it. This can lead to significant revenue loss,

Explore mid-roll ads: understand their significance, how they function, and tips for maximizing their impact in your marketing efforts.

Learn how to create an effective app user journey map in 7 simple steps. Boost user engagement, retention, and satisfaction with our comprehensive guide.

Marketers are forever looking to leverage the lucrative opportunities in the ever-expanding mobile industry. The mobile ad spending is expected to surpass $235.7 billion by 2025 growing at a CAGR of 12% (between 2022 and 2025).  However, the unprecedented growth and intense competition make it tough for marketers to navigate