Trove Insights

Mobile app marketers are faced with this harsh reality: 77% of users drop an app during the first three days of installing it on their mobile devices. With the rising costs of acquiring users, especially with 60% year-over-year increase, every marketing dollar will need to have an immediate and measurable

Marketers have always found rich soil in the field of gaming. However, the way marketers connect with the audiences is being reversed with location based games, and that too in a digital-physical thin-line. In fact, nearly 90% of marketers report positive results from location-based marketing, showing measurable gains in engagement,

One channel might launch your app. But it won’t sustain it. See how diversification marketing helps you scale what works, and drop what doesn’t.

If you have ever searched “how to develop an app,” you already have had almost every result tell you to write some code, find a dev team, test, launch, and wait for the magic to happen. What they won’t tell you is that app development has little to do with

You’ve created an outstanding app. It is designed to solve a challenge. You have features that other companies don’t offer customers. A good one might have a special interface. The key thing is, if users don’t find your design enjoyable, then all else means nothing. According to Forrester, a well-designed

Offering any game on your mobile device now is profitable and knowing the types of mobile games is important for success in app marketing. With mobile game revenue projected to reach $160 billion by 2026, it’s clear that choosing the right game category makes a difference in your advertising strategy.

Great app marketing isn’t about having the biggest budget. It’s about smart moves, sharp strategy, and serious staying power. Here’s how to move your app up the ladder.

Over the past couple years, we have seen the television ads industry change dramatically. CTV advertising platforms have become important tools for marketers now that streaming services are becoming more widely used and viewers are canceling cable TV. The platform offers advertising space that enables online advertising to connect to