Trove Insights

Suppose a customer comes to your online store, goes through your catalog, puts a couple of items in the cart, and goes away. Sound familiar? That is the fact of the matter for most e-commerce companies: it is hard to gain traffic, and it is even harder to maintain the

Imagine this, you have spent months developing your mobile application, you have successfully released it with a big bang, you have made thousands of downloads… then nothing. The hype dies off, the usage declines and before you know, your app is lying idle in the phones of several users. It

Discover why Google Privacy Sandbox failed, what it means for advertisers, and how the next phase of privacy-first marketing is shaping the digital ecosystem.

If you have ever been curious about how mobile games generate revenue, the answer is simpler than you might think: ads. Mobile game ads are not just filler between levels or a fast distraction during downtime; they actually represent one of the most effective levers for marketers to reach engaged,

In 2026, over 70% of digital media time was spent on mobile devices, yet a mere 35% of ad budgets were allocated to mobile-first strategies. This disparity indicates a tremendous opportunity for marketers who can optimize their mobile marketing mix. Mobile users are everywhere, and they expect seamless experiences, personalized messaging, and

Smartphones have become the most powerful connection between brands and consumers. Push notifications, deep linking, and in-app ads often receive the most attention, however, the most undervalued yet effective form of mobile marketing is the QR code. QR codes first appeared in the consumer market for marketing purposes around 2011.

Did you know nearly 71% of app users churn within 90 days after they install an app? That’s an astounding stat, and it’s one that many app marketers have to face. Sure, acquiring users is challenging, but getting them to stay engaged is even more challenging, and that’s where mobile

App Clips have transformed how users engage with mobile apps. This guide explores how these “mini experiences” work and why they’ve become a foundational tool for marketers looking to reduce drop-offs and increase conversions. This guide will help you understand what App Clips are, how they work, real-world examples of App