Trove Insights

Smartphones have become the most powerful connection between brands and consumers. Push notifications, deep linking, and in-app ads often receive the most attention, however, the most undervalued yet effective form of mobile marketing is the QR code. QR codes first appeared in the consumer market for marketing purposes around 2011.

Did you know nearly 71% of app users churn within 90 days after they install an app? That’s an astounding stat, and it’s one that many app marketers have to face. Sure, acquiring users is challenging, but getting them to stay engaged is even more challenging, and that’s where mobile

App Clips have transformed how users engage with mobile apps. This guide explores how these “mini experiences” work and why they’ve become a foundational tool for marketers looking to reduce drop-offs and increase conversions. This guide will help you understand what App Clips are, how they work, real-world examples of App

Not all users behave the same. You will have some who open your app every day, some who only appear once on the weekend and others who churn after just a single interaction. Beam them the same message and it is no longer effective. What you need is a smarter

In the process of running a digital campaign, thousands of data points are generated. But the contribution of different creative materials to the output is not always the same. Whether a headline, an image or a video, every creative element has an impact on conversion, installation or even revenue, but

If you’ve ever experienced a mobile app campaign that seemed promising but ultimately underperformed, you’re not alone. It’s one of the most disappointing truths in mobile marketing: you just spent hours testing formats, writing copy, and crafting beautiful ad creatives, only to see your KPIs crashing. Low click-through rates. High

You are wasting thousands of dollars weekly on mobile advertising. You have great install numbers on paper, but you are seeing retention plummet, ROAS drop, and BOOM, now you have a budget that is burning more than building. What happened? That performance killer that you may hardly be aware of

In 2026, the average mobile user sees over 10,000 ad impressions a week, and most scroll past without a second glance. If your mobile ad spend is climbing while installs and engagement are stalling, creative fatigue is likely the culprit. The good news: it’s measurable, predictable, and fixable. This guide