Trove Insights

You are wasting thousands of dollars weekly on mobile advertising. You have great install numbers on paper, but you are seeing retention plummet, ROAS drop, and BOOM, now you have a budget that is burning more than building. What happened? That performance killer that you may hardly be aware of

In 2026, the average mobile user sees over 10,000 ad impressions a week, and most scroll past without a second glance. If your mobile ad spend is climbing while installs and engagement are stalling, creative fatigue is likely the culprit. The good news: it’s measurable, predictable, and fixable. This guide

You’ve got the right product. Your targeting is dialed in. Your budget is set. But what if your ads still aren’t converting? In mobile marketing, this happens more often than not. And the reason is surprisingly simple: your creative isn’t doing its job. That’s where creative testing comes in. Creative

You have created an awesome app. You have made your budgets. You are in a position to expand. However, the installs fail to come. Or even they come but do not stay there-is users. Consider a step back and do not put the blame on targeting, attribution, or your media

Hyper casual games are mobile games that are designed to play instantly. Know the reason behind its popularity in china. Read the complete blog to know more.

India’s digital lending industry is experiencing rapid growth. The number of people utilising their smartphones to obtain instant credit is growing at an incredible speed around the country, even in small towns and villages. For this reason, Chinese loan apps in India are exploring ways to get into the market

Master mobile game marketing with funnel fixes, deep linking, and audience data that helps your team scale installs and retain engaged, paying users longer.

In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued. At Apptrove, we’re changing that. We are excited to