Trove Insights

Black Friday 2025 is mobile-first. Shifting shopper habits, personalization and privacy-first tracking are changing how brands engage and retain shoppers daily.

You have 2 users installing your e-commerce application. One makes a purchase and then leaves. Another joins a loyalty challenge, earns points, and comes back to make another purchase. Although both are installs, they will contribute differently to your business. This is where e-commerce gamification becomes interesting. Using gamification within

Getting a mobile app user is merely the initial phase. The most significant hurdle is convincing that user to keep using the app. The strategy known as mobile app retention indicates how well an app keeps its users from abandoning it. Thus, marketers and developers can learn whether customers return

Discover why Google Privacy Sandbox failed, what it means for advertisers, and how the next phase of privacy-first marketing is shaping the digital ecosystem.

If you have ever been curious about how mobile games generate revenue, the answer is simpler than you might think: ads. Mobile game ads are not just filler between levels or a fast distraction during downtime; they actually represent one of the most effective levers for marketers to reach engaged,

In 2026, over 70% of digital media time was spent on mobile devices, yet a mere 35% of ad budgets were allocated to mobile-first strategies. This disparity indicates a tremendous opportunity for marketers who can optimize their mobile marketing mix. Mobile users are everywhere, and they expect seamless experiences, personalized messaging, and

Smartphones have become the most powerful connection between brands and consumers. Push notifications, deep linking, and in-app ads often receive the most attention, however, the most undervalued yet effective form of mobile marketing is the QR code. QR codes first appeared in the consumer market for marketing purposes around 2011.

Did you know nearly 71% of app users churn within 90 days after they install an app? That’s an astounding stat, and it’s one that many app marketers have to face. Sure, acquiring users is challenging, but getting them to stay engaged is even more challenging, and that’s where mobile