Trove Insights

Data.ai reports that consumers continue spending record amounts of time in mobile apps, making performance marketing more competitive than ever. Mobile app marketers are faced with this harsh reality: 77% of users drop an app during the first three days of installing it on their mobile devices. With the rising

Marketers have always found rich soil in the field of gaming. However, the way marketers connect with audiences is being reshaped by location-based services and location analytics through immersive, real-world gameplay. In fact, nearly 90% of marketers report positive results from location-based marketing, showing measurable gains in foot traffic analysis,

Diversification marketing helps brands reduce risk, unlock new growth channels, and reach wider audiences with smarter strategies built for long-term scale.

If you have ever searched “how to develop an app,” you already have had almost every result tell you to write some code, find a dev team, test, launch, and wait for the magic to happen. What they won’t tell you is that app development has little to do with

You’ve created an outstanding app. It is designed to solve a challenge. You have features that other companies don’t offer customers. A good one might have a special interface. The key thing is, if users don’t find your design enjoyable, then all else means nothing. According to Forrester, a well-designed

Offering any game on your mobile device now is profitable and knowing the types of mobile games is important for success in app marketing. With mobile game revenue projected to reach $160 billion by 2026, it’s clear that choosing the right game category makes a difference in your advertising strategy.

App marketing is where growth meets intention. Discover how leading apps design acquisition and retention strategies to win in hyper-saturated app stores.

Over the past couple years, we have seen the television ads industry change dramatically. CTV advertising platforms have become important tools for marketers now that streaming services are becoming more widely used and viewers are canceling cable TV. The platform offers advertising space that enables online advertising to connect to