Trove Insights

It all starts with an app installation — the key step in converting potential users into paying, loyal customers.  As a marketer, your goal is to drive as many downloads as possible, as each install offers an opportunity for conversions and long-term relationships. However, tracking CPI (cost per install), which

The necessity of a fintech marketing strategy, which is both sound and comprehensive, can not be overstated in the present-day fast-changing financial landscape. Especially for those companies that would like to take their place in the market. The global fintech industry, which will have grown from $66 billion in 2019

The concept of privacy has always been critical in this digital era. However, Apple brought it to center stage by enforcing ATT (App Tracking Transparency) which was a groundbreaking development in the mobile advertising landscape.  For an in-depth understanding of ATT, we need to look through what it means and

Mobile marketing is a must-have strategy for businesses wanting to connect with and engage today’s digital-first consumers.  With smartphones dominating how people search, shop, and connect, businesses must focus on the mobile-first shift.  Today, mobile-first indexing, rising app engagement, and increased mobile advertising spend are reshaping how brands reach their

E-commerce and m-commerce are crucial platforms transforming how businesses interact with consumers and handle transactions.  E-commerce involves buying and selling through desktop or laptop websites, while m-commerce focuses on mobile-based transactions via mobile phones and tablets. As mobile commerce continues to surge, it’s projected to cross $4.5 trillion by this

Customer journeys today are anything but linear and predictable. It’s challenging to say which touchpoints are responsible for a conversion because of the involvement of multiple channels and touchpoints.  Fortunately, tools like Apptrove help marketers gain clearer insights into these complex journeys by tracking user interactions across channels and devices.

The OTT video advertising market is bigger than ever, with a market volume of over US$189.6 billion in 2024. This makes OTT and CTV advertising a lucrative avenue for advertisers and mobile app publishers alike. Even then, most marketers don’t realize the potential this emerging advertising medium offers in revenue

From six-second clips to longer videos, video marketing captures attention like never before.  As digital viewership rises, marketers spend big on video ads—hitting $176.63 billion in 2023 alone. If you aim to cut it in digital marketing, video ads can prove a game-changer.  But running ads alone isn’t enough, you