Trove Insights

Marketers have a vast amount of data at their disposal. Often, they are drowning in data, making it impossible to pinpoint crucial information that informs impactful business decisions. They find it challenging to identify the key advertising and media insights that can help in decision-making.  That’s where cohort marketing can

Financial services digital marketing is reshaping how banks, fintechs, and lenders connect with today’s mobile-first consumers. With app downloads in the sector soaring and customer expectations higher than ever, traditional marketing tactics just don’t cut it anymore. This blog dives into how financial brands can drive real growth through smart digital strategies, from personalized app experiences to fraud-free user acquisition, and why platforms like Apptrove are becoming essential in the race to stay relevant.

Mobile apps are in a constant battle for attention. Users download apps, interact for a while, and then vanish. Why? Because the competition is fierce, and the average user’s attention span is shorter than ever. But what if your app could make users stay- not because they have to, but

Social media and banking operations function together as one interconnected system under modern digital systems. The social media and banking industry keeps advancing because financial services depend more heavily on digital platforms to reach customers establish rapport and generate conversions. The large scope of possible opportunities gives rise to specific

It all starts with an app installation — the key step in converting potential users into paying, loyal customers.  As a marketer, your goal is to drive as many downloads as possible, as each install offers an opportunity for conversions and long-term relationships. However, tracking CPI (cost per install), which

The necessity of a fintech marketing strategy, which is both sound and comprehensive, can not be overstated in the present-day fast-changing financial landscape. Especially for those companies that would like to take their place in the market. The global fintech industry, which will have grown from $66 billion in 2019

The concept of privacy has always been critical in this digital era. However, Apple brought it to center stage by enforcing ATT (App Tracking Transparency) which was a groundbreaking development in the mobile advertising landscape.  For an in-depth understanding of ATT, we need to look through what it means and

Mobile marketing is a must-have strategy for businesses wanting to connect with and engage today’s digital-first consumers.  With smartphones dominating how people search, shop, and connect, businesses must focus on the mobile-first shift.  Today, mobile-first indexing, rising app engagement, and increased mobile advertising spend are reshaping how brands reach their