Trove Insights

All in all, with new challenges springing up as we prepare for 2025, the mobile marketing horizon awaits a massive shift. With mobile devices projected to account for 72% of all digital ad spending by 2025, having a solid mobile marketing strategy is no longer optional; it’s essential. But let’s

The global in-app advertising spend will reach US$352.7 billion in 2024. As advertisers gear up to create advertising campaigns that help them attract and retain customers, publishers and app owners must ensure that these mobile advertising campaigns work just as much for their apps. Choosing the ideal ad format has

Gone are the days when only one in a thousand or hundred people had a mobile phone. Recent reports reveal that 70.3% of the world’s population now uses mobile phones.  That’s not all. The number of “unique” mobile users crossed 5.75 billion in October 2024 and will reach 6.2 billion

What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app and boost user engagement.  Firebase, Google’s cloud-based mobile and web app development platform has helped mobile app developers build, deploy, and scale apps. This powerful backend as

Unlike traditional forms of advertising, CTV, full-form Connected TV, can target individual viewers based on first-party data like their browsing activity, interests, lifestyle choices, and more. Thus, CTV advertising is revolutionizing marketing with precise targeting, allowing marketers to reach specific audiences through programmatic advertising.  No wonder, Insider Intelligence reports that

Over the past decade, the user acquisition cost has risen by 222% with brands losing on average $29 for every new customer acquired. Most of the cost of new user acquisition is borne by the first sale, thereby putting pressure on driving repeat sales for profitability.  That’s why app marketers

Reports state that 70.3% of the global population uses mobile phones. Another report states that mobile devices make up almost 50% of global web traffic.  These statistics reflect that mobile phones are no longer just devices.  They’ve become a crucial part of our lives.  No wonder, companies are investing in

You must be tracking key metrics like customer experience (CX), customer acquisition cost (CAC), lifetime value (LTV), churn rate, and more to measure the success of your cross-channel campaigns and their effect on business performance and KPIs.  Tracking these metrics will help you understand and map the marketing strategy for