Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud

Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides insights into customer retention, engagement, and revenue growth. Cohort analysis

Even if you put all your work into creating a fantastic mobile application, your business will fail if no one knows about it. So how can you distinguish between the millions of other apps to get users? Especially considering that the average smartphone user only downloads two apps each month,

Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch TV, where they watch it, and when they watch it has been fundamentally changed by streaming services like Netflix, Hulu, and Disney+. Audiences now spend