The Conversion Event Gap
Explore findings from 300+ apps and nearly 2 billion in-app events to uncover gaps in conversion event tracking, revenue attribution, and validation. Discover five practical ways to make app measurement more reliable.
Push Notification Best Practices: How to Get Taps, Not Mutes
Your users get dozens of alerts every day. Learn the push notification best practices that help you earn opt-ins, write messages people actually tap, time them well, and measure what works.
Retargeting vs Remarketing: Learn the Differences and Determine Which One to Use
Explore retargeting vs remarketing, understand how each strategy works, and learn how to re-engage users, recover lost conversions, and improve mobile app retention and growth.
Why Is the Data Clean Room Becoming a DCP? From Locked Room to Open Table
A data clean room protects your data, but a DCP puts it to work. Here is what a Data Collaboration Platform does, how it works and how to choose one.
Dormancy Is Not Decay: A Mobile Re-Engagement Study
A data-driven study of 7.2M re-engagement events reveals why dormant users drive the most win-back revenue — and where the real money is being lost.
ChatGPT Ad Measurement: Track App Performance & Growth
ChatGPT Ad attribution helps marketers connect ChatGPT Ads with app installs, in-app events, and revenue to understand campaign performance beyond the initial ad interaction.
Apptrove MCP: Ask Your Attribution Data Anything With AI
Skip the dashboards and ask your attribution data directly. Apptrove MCP brings installs, revenue, events, partner performance, and more into your AI workflow.
The Seven-Day Problem in E-Commerce Attribution
Your attribution window closes in 24 hours. Nearly half your retail purchases don’t. An e-commerce attribution study from Apptrove.
New on Apptrove: Smarter Click Capping with Click Cap Rules
Configure redirect limits with Apptrove’s Click Capping feature.
New on Apptrove: Meta Event Deduplication for More Accurate Conversion Reporting
Learn how Meta Event Deduplication eliminates duplicate events for more accurate Meta Ads reporting.