Dormancy Is Not Decay: A Mobile Re-Engagement Study
A data-driven study of 7.2M re-engagement events reveals why dormant users drive the most win-back revenue — and where the real money is being lost.
ChatGPT Ads Attribution: Measure What Happens After the Ad
ChatGPT Ad attribution helps marketers connect ChatGPT Ads with app installs, in-app events, and revenue to understand campaign performance beyond the initial ad interaction.
Apptrove MCP: Ask Your Attribution Data Anything With AI
Skip the dashboards and ask your attribution data directly. Apptrove MCP brings installs, revenue, events, partner performance, and more into your AI workflow.
The Seven-Day Problem in E-Commerce Attribution
Your attribution window closes in 24 hours. Nearly half your retail purchases don’t. An e-commerce attribution study from Apptrove.
New on Apptrove: Smarter Click Capping with Click Cap Rules
Configure redirect limits with Apptrove’s Click Capping feature.
New on Apptrove: Meta Event Deduplication for More Accurate Conversion Reporting
Learn how Meta Event Deduplication eliminates duplicate events for more accurate Meta Ads reporting.
Ad Impression
An ad impression is counted every time your ad loads on a screen, regardless of clicks, and it’s the key to measuring reach, inventory quality, and spend efficiency.
Gaming App Growth by 2026: How to Build, Market, and Scale a Successful Gaming App
Introduction The gaming sector is one of the most rapidly developing areas within the digital economy. Technology advances such as the rise of mobile device usage, internet access, and a shift in how consumers behave are driving this incredibly fast growth in the modern gaming application ecosystem. As a result, today’s experience and expectation of […]
Social Media Influencer Marketing: The Complete Guide to Creator-Led Growth in 2026
Learn how social media influencers, Wishlink creators, and attribution are transforming Influencer Marketing and driving growth.
Real-Time Bidding
What is Real-Time Bidding? Real-time bidding is how ads for products you have recently searched for show up on other websites in milliseconds after you make the search using computer software. It is one of the most significant advances in modern digital advertising and occurs via an automated auctioning process where advertisers purchase and sell […]