Ad inventory
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers.
Advertising network
Mobile ad networks connect app advertisers to publishers (aka websites or apps that host ads) aggregating ad space supply from them and matching it with advertiser demand.
Predicted lifetime value (pLTV)
The predicted or potential value of a customer, which combines past learnings with current measurements, in order to allow marketers to build and optimize campaigns around their audience’s predicted consumer trends.
Ad Server
An ad server is a software platform that is used to manage the distribution of ad campaigns across channels.
Ad Mediation
Ad mediation platforms help app publishers manage multiple ad networks on one centralized platform, which streamlines reporting and optimization. Without it, publishers need to manage each ad network through their individual SDKs and platforms.
Accelerated Mobile Pages
Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time.
Complete Guide To Create App User Acquisition Strategies
Even if you put all your work into creating a fantastic mobile application, your business will fail if no one knows about it. So how
CTV and OTT Advertising: A Simple Guide for Marketers
Television has experienced some of the biggest changes of all the media during this period of rapid growth and upheaval. The way that consumers watch
SKAN: Everything you need to know about SKAdNetworks
Apple has been gradually moving the entire industry in the direction of mobile advertising that is privacy-focused. Limit Ad Tracking, which was first introduced in