Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP
For businesses today, a competitive business environment means that customer retention is critical for sustainable growth in business. It turns out that, on average, customer retention across all industries is approximately 75.5%. This is significant when you consider that a 5% increase in customer retention leads to an increase in profits between 25% and 95%! […]
How to Tailor Your Content for Maximum Click Through Rate (CTR)
Online advertising has been growing and enhancing every day. The acronym CTR stands for click through rate which is one of the most important metrics of online marketing. Click Through Rate is the measure of the number of clicks an ad receives to the number of times the ad is displayed (impressions). For calculating click […]
The Quintessential Guide To Choosing the Right Attribution Platform
With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why companies end up wasting most of their advertising budget! Only 18% of marketers say they […]
Is AMP Still Relevant for Your Mobile Marketing Business?
What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows down a website. According to Google, AMP pages shown on Google search load in less […]
5 Proven Tips to Drive More Mobile App Traffic from the Web
It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, driving mobile app traffic through efficient mobile app marketing strategies is essential to keep the momentum going. Learn more about the importance of converting website visitors […]
OTT Advertisements: Best Practices To Follow in OTT Advertising
It is critical for marketers to think that their OTT advertisements efforts are reaching their audience and are creative and innovative at the same time. Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and video storytelling as both can be used as an awareness channel for their campaign depending […]
6 Common UI Mobile Marketing Mistakes To Avoid
Everyone is on their phones nowadays, even life without smartphones cannot be imagined now. Things have changed and now technology is enhancing and so is the mobile marketing world. Using your mobile is the very first thing that we do as the day begins. So marketers need to work on their mobile marketing strategies very […]
Game Monetization: Best App Monetization Strategies You Can Consider
According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.74%, resulting in a projected market volume of US$174.60bn by 2026. So, if […]
How is Click Injection Affecting Your App & Why You Should be Worried About it?
With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their ad budget from fraudsters. We have some good news! Apptrove’s fraud detection suite can catch […]
Introducing Apptrove Mobile Marketing Platform
Over 5 years ago Apptrove started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, marketers, developers, and product managers were still struggling to find ways to accurately measure the […]