Everything You Need To Know About In-Game Mobile Advertising
What Is In-Game Mobile Advertising? In-game mobile advertising is a monetisation strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. Many gamers are happy with the ad-based model of games today. There are different types of mobile game advertising […]
Click Flooding
Click flooding is a type of ad fraud where bots generate fake clicks to steal attribution. Learn what click flooding is, how it works, and why it matters.
A Guide on In-App Ads for Publishers
In-App Ads has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour. As of 2021, global spending on mobile advertising has crossed over 340 billion US dollars, which […]
5 Best Practices To Make Your App Name Work In 2024
According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it is crucial to pick a […]
12 Retention Marketing Strategies On A Budget [With Examples]
Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation for itself for being the go-to destination for every shopper. How did this happen? This […]
What You Should Be Looking For In Mobile Measurement Partner?
Mobile Measurement Partner (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly.MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and conversion analysis, dynamic content creation, client division, and utilization based on the investigation done across handheld […]
India’s Craze for Hyper Casual Games: Popularity, Market Trends, and Monetization Strategies
Do you remember the days of having to wait for your computer to boot up to play Solitaire? Those days are long gone. In India, the mobile gaming industry is going through an upheaval, as hyper-casual gaming has been welcomed by consumers. These quick, bite-sized games perfectly fit into your chai break or your daily […]
How Does Universal Link And App Link Help You Boost ROI?
Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and App Links are comparative systems (one for iOS, one for Android) that can be applied […]
8 Essentials to Stand Out with a Mobile Content Marketing Strategy
It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of all website traffic worldwide was generated through mobile phones. People use them to search for […]
The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers
With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands out – Reddit Ads. Reddit, often dubbed as the “front page of the internet,” is […]