Click Flooding
Click flooding is a type of ad fraud where bots generate fake clicks to steal attribution. Learn what click flooding is, how it works, and why it matters.
How to Name an App: 5 Best Practices for Better App Store Rankings
Choosing the right app name is one of the most important decisions you’ll make before launching your mobile app. Your app name is often the first thing users notice in the App Store or Google Play, and it plays a significant role in App Store Optimization (ASO). A well-optimized app title not only strengthens your […]
12 Retention Marketing Strategies On A Budget [With Examples]
Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation for itself for being the go-to destination for every shopper. How did this happen? This […]
How to Choose an MMP: A Buyer’s Guide for App Marketers
Choosing an MMP is one of the most important decisions for app marketers. The right Mobile Measurement Partner should do more than attribute installs—it should provide accurate attribution, fraud prevention, analytics, and the insights needed to optimize user acquisition and retention. This guide explains how to choose an MMP and the key factors to evaluate […]
India’s Craze for Hyper Casual Games: Popularity, Market Trends, and Monetization Strategies
Do you remember the days of having to wait for your computer to boot up to play Solitaire? Those days are long gone. In India, the mobile gaming industry is going through an upheaval, as hyper-casual gaming has been welcomed by consumers. These quick, bite-sized games perfectly fit into your chai break or your daily […]
How Does Universal Link And App Link Help You Boost ROI?
Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and App Links are comparative systems (one for iOS, one for Android) that can be applied […]
8 Essentials to Stand Out with a Mobile Content Marketing Strategy
It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of all website traffic worldwide was generated through mobile phones. People use them to search for […]
The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers
With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands out – Reddit Ads. Reddit, often dubbed as the “front page of the internet,” is […]
Complete Introduction to iOS App Attribution
Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. Whether you’re an experienced app marketer or are just getting started, this blog article will […]
Beyond Clicks: Mobile Marketing Measurement Hacks For 2026
Marketing measurement, though the lifeblood of mobile marketing success, is often overlooked by mobile marketers. While a lot of time and money are invested in creating a mobile marketing strategy that converts, an underwhelmingly lesser effort is directed towards understanding the ‘why’ of conversions or lack thereof. In fact, studies suggest that nearly 60% of […]