OTT Advertisements: Best Practices To Follow in OTT Advertising
It is critical for marketers to think that their OTT advertisements efforts are reaching their audience and are creative and innovative at the same time. Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and video storytelling as both can be used as an awareness channel for their campaign depending […]
6 Common UI Mobile Marketing Mistakes To Avoid
Everyone is on their phones nowadays, even life without smartphones cannot be imagined now. Things have changed and now technology is enhancing and so is the mobile marketing world. Using your mobile is the very first thing that we do as the day begins. So marketers need to work on their mobile marketing strategies very […]
Game Monetization: Best App Monetization Strategies You Can Consider
According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.74%, resulting in a projected market volume of US$174.60bn by 2026. So, if […]
How is Click Injection Affecting Your App & Why You Should be Worried About it?
With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their ad budget from fraudsters. We have some good news! Apptrove’s fraud detection suite can catch […]
Introducing Apptrove Mobile Marketing Platform
Over 5 years ago Apptrove started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, marketers, developers, and product managers were still struggling to find ways to accurately measure the […]
How Effective Is In-game Advertising As Marketing Strategy?
It was 50 yrs ago video games were created, can you imagine those times? Past years have been revolutionary, evolutionary for this industry. Comparing the gaming industry decades back to present is of vast difference and today’s gaming environments are realistic, impactful and immersive. There has been an ongoing mutation of gaming devices, now videogames […]
Everything You Should Know About Mobile Affiliate Marketing In 10 Minutes
Over the last few years, the number of smartphone users has increased rapidly from 2.5 billion users in 2016 to expected 3.8B users in 2021. The crazy rise of mobile users definitely opens chances in the field of affiliate marketing! Not only the UI & UX of websites and apps have to be adapted for mobile. The way to […]
The Imperative of Competitive Analysis
Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers and entrepreneurs must conduct rigorous competitive analysis to thrive in the dynamic realm of mobile […]
A Critical Review: Adverse Effect of SkAdNetwork
There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. This breakthrough architecture not only promotes openness and trust between users and advertisers but also […]
CTV Incrementality: The Smarter Way to Mobile Growth
With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for its ability to revolutionize the way advertisers measure the effectiveness of their campaigns: CTV Incrementality. […]