IDFA (Identifier for Advertisers) dead or not? What are the changes in IOS 14.5?
With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The company successfully safeguarded their customers while giving an impactful space for marketers to work inside. […]
Analyzing Mobile App Metrics for Better Decision-Making
Tracking mobile app metrics to track for performance gives businesses a comprehensive idea about user behavior, preferences, and overall app performance. Using advanced app tracking analytics further helps businesses monitor user interactions, campaign performance, and in-app events to make smarter data-driven decisions while identifying the most important metrics for mobile apps that drive growth. This […]
ASO Implementation for UA Managers
For app marketers to stay competitive, (app store optimization) ASO implementation is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain a competitive edge. It’s […]
7 Proven Mobile App Marketing Hacks to Improve Customer Engagement
You finally developed your app. The time has come to launch your app on Google Play and the App Store, followed with some mobile app marketing. For every development team, this is the most thrilling time after spending hundreds of hours developing your app. But what’s next is often stressful. About 90% of mobile apps […]
How Super-Apps are Transforming Mobile Marketing?
What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with Chinese markets in mind and are now transforming the super apps market and the mobile […]
Data Never Matches: Addressing The Discrepancies between Mobile Marketing Platforms and App Stores
Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, marketers need accurate data to inform their decisions so it falls upon them to address […]
Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP
For businesses today, a competitive business environment means that customer retention is critical for sustainable growth in business. It turns out that, on average, customer retention across all industries is approximately 75.5%. This is significant when you consider that a 5% increase in customer retention leads to an increase in profits between 25% and 95%! […]
How to Tailor Your Content for Maximum Click Through Rate (CTR)
Online advertising has been growing and enhancing every day. The acronym CTR stands for click through rate which is one of the most important metrics of online marketing. Click Through Rate is the measure of the number of clicks an ad receives to the number of times the ad is displayed (impressions). For calculating click […]
The Quintessential Guide To Choosing the Right Attribution Platform
With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why companies end up wasting most of their advertising budget! Only 18% of marketers say they […]
5 Proven Tips to Drive More Mobile App Traffic from the Web
It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, driving mobile traffic app installs through efficient mobile app marketing strategies is essential to keep the momentum going. Learn more about the importance of converting website […]