Privacy Cloud Application (PCA)

A Privacy Cloud Application (PCA) enables brands and their partners to share and analyze data using a secure platform. The purpose of a PCA is to support ecosystem collaboration despite limited access to user-level data, and enhance end-users experience while preserving their privacy in full.

Session

A session is a single instance of active engagement by a user in an app or on a website.

Ad Server

An ad server is a software platform that is used to manage the distribution of ad campaigns across channels.

Ad Mediation

Ad mediation platforms help app publishers manage multiple ad networks on one centralized platform, which streamlines reporting and optimization. Without it, publishers need to manage each ad network through their individual SDKs and platforms. 

Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users

Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone.  In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]

IDFA (Identifier for Advertisers) dead or not? What are the changes in IOS 14.5?

With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The company successfully safeguarded their customers while giving an impactful space for marketers to work inside.  […]

Analyzing Mobile App Metrics for Better Decision-Making

Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of improvements and make data-driven decisions. This way businesses can evaluate the performance of their app […]

Predictive Analytics: What It Is and Why It Matters?

Using data, statistical algorithms, and machine learning approaches, predictive analytics determines the likelihood of future outcomes based on historical data. The objective is to provide the most accurate prediction of what will happen in the future in addition to understanding what has already occurred. Let’s Apptrove make you understand this. History of Predictive Analytics and […]

ASO Implementation for UA Managers

For app marketers to stay competitive, (app store optimization) ASO implementation is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain a competitive edge.  It’s […]

7 Proven Mobile App Marketing Hacks to Improve Customer Engagement

You finally developed your app. The time has come to launch your app on Google Play and the App Store, followed with some mobile app marketing. For every development team, this is the most thrilling time after spending hundreds of hours developing your app. But what’s next is often stressful. About 90% of mobile apps […]