At Apptrove, we know that precision and speed are everything in performance marketing. The faster you can segment your audience and access the right metrics, the faster you can act. That’s why our latest update delivers two powerful enhancements of Partner Segmentation in Audience, and ARPU and ARPPU metrics are now visible on your dashboard.
With partner-based segmentation, you will be able to target and analyze the users from specific media sources immediately without needing to filter further. In addition, ARPU (Average Revenue Per User) and ARPPU (Average Revenue Per Paying User) are front and center on your dashboard for instantaneous tracking of user value. These elements can deliver efficiency in your workflow, minimize repetitiveness, and allow for clearer data-driven decisions in a shorter time frame.
Find Your Best-Performing Partners Faster
Marketers often juggle campaigns across multiple media sources like social ads, search, affiliate networks, influencer collaborations, and each partner brings in audiences with distinct behavior patterns. Until now, refining your audience by partner required additional filtering and manual effort.
With our latest update, you can now create audiences directly based on the partner (media source) from within the Apptrove panel.
What this means for you:
- Faster targeting: Select a specific partner to isolate audiences for tailored campaigns.
- Cleaner reporting: Compare user engagement or retention rates across partners without complex filter chains.
- Improved optimization: Identify high-value partners and allocate budgets where performance is strongest.
Whether you’re running UA campaigns on multiple ad networks or analyzing retention by influencer-led installs, partner-based audience segmentation streamlines your workflow and saves you hours of manual sorting.
ARPU & ARPPU: Know the Value of Every User Instantly
Revenue insights should be available the moment you open your analytics, and not stuck away in invariably hard-to-locate reports. That’s why we’ve added ARPU (Average revenue per user) and ARPPU (Average revenue per paying user) directly to your Apptrove dashboard.
These metrics allow you to quickly understand how every type of user is contributing to your revenue, and how valuable paying users really are, without having to switch tools or download data.
Here is why this matters:
- Immediate clarity on monetization performance: You can now track monetization performance immediately.
- Meaningful quality measurement: Look beyond the number of users to find the meaningful impact on revenue.
- More informed decision-making: You can use ARPU and ARPPU to help determine how you scale your business, the partners you may choose to work with, or what campaigns to focus on for retention, among other factors.
With these metrics always in view, you can quickly identify what audiences provide you with the most value and double down the sources that truly matter.
Why These Updates Work Better Together
At Apptrove, we know that every feature we ship is for you to spend less time focused on what drives results, finding your best audiences, and understanding their real profitability. With Partner Segmentation, you can quickly and easily spot the high-performing sources, and with ARPU & ARPPU, you understand exactly how much those users are worth. Together, they supercharge your dashboard to clearly show how to optimize campaigns, reduce waste, and increase revenue faster. And this is only the beginning, because many more updates are coming that will continue to make your marketing more accurate, your insights more valuable, and your revenue growth bigger.