Big News: Connected TV Ads Are Here

Hey, hi, marketer, 

    At Apptrove, our mission has always been simple: help app marketers reach their users anywhere, anytime, while ensuring every campaign is measured with accuracy. Up to this point, that meant building for mobile-first campaigns. Today, we’re thrilled to share our biggest update yet, Connected TV (CTV) advertising is now live on Apptrove.

 

This new release means your campaigns can finally extend beyond the phone screen to the largest screen in the home: the smart TV. Whether through popular platforms like Hotstar, MX Player, or your own Android TV, LG TV, or Samsung TV app, Apptrove ensures you can run CTV campaigns with the same transparency, precision, and ease that you already expect on mobile.

Why Connected TV Advertising Matters

The way people consume content has undergone significant changes. Streaming has overtaken traditional TV, with families spending more hours on smart TVs every day. Connected TV has quickly become one of the fastest-growing channels in digital advertising, making it essential for marketers to adapt.

 

The problem? Until now, CTV measurement has been limited and difficult. Tracking impressions, installs, or in-app events on TV apps often required complicated integrations or resulted in incomplete reporting. Advertisers were left with blind spots at a time when clarity was needed most.

 

Apptrove solves this by making CTV campaigns as straightforward as mobile ones, without sacrificing the quality or reliability of the data.

How CTV Campaigns Work on Apptrove

1. For Your Own TV App
   If your brand already has an app on Android TV, Samsung TV, or LG TV, Apptrove makes it easy to track every action:

• Campaign links capture impressions, installs, and in-app events.
  
  
• Unique App IDs ensure accurate attribution.
  
  
• All reporting flows directly into your Apptrove dashboard, providing a complete picture of campaign performance.
  
  

2. For Third-Party TV Apps
   No TV app of your own? No problem. With Apptrove, you can still extend your reach through leading platforms like Hotstar, Netflix, and MX Player using server-to-server (S2S) integrations.

• Campaigns are powered by S2S links.
  
  
• Probabilistic attribution verifies impressions and conversions using IP addresses and user-agent data within the campaign window.
  
  
• You still get accurate, reliable results, even when ads run outside your own environment.
  
  

In both cases, data integrity is just as strong as what you’re used to on mobile.

The Future of App Marketing Is on TV

Audiences are already on Connected TV, and now advertisers can be there too—without giving up clarity or precision. With Apptrove’s CTV support, you no longer have to choose between reach and measurement.

 

You get both in one platform.

 

Whether you’re launching campaigns on your own TV app or extending your reach through global streaming platforms, Apptrove ensures that every impression is tracked, every conversion is logged, and every campaign delivers actionable insights.

 

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