AdzGlobe is a performance marketing company based in Chennai, working with brands, direct advertisers, and agencies in mobile and online advertising. As a performance partner, the team implements campaigns where the attribution and visibility of post-install activities are crucial for campaign performance and results reporting.
With various campaigns in progress for both iOS and Android platforms, AdzGlobe required a systematic approach to tracing installs, conversion events, and the sources of traffic behind these events. The company also required campaign data consistent with its in-house tracking technique to have more accurate performance reports.
Apptrove became part of the workflow of AdzGlobe’s campaign measurement activities, allowing the company to track the process from installation to conversion. With access to the postback data such as click IDs and source IDs, AdzGlobe gained a deeper understanding of the user journey and tracked the users who did not complete meaningful actions.
This information also opened new opportunities to retarget customers based on their travel time within the customer journey. During the testing period, AdzGlobe was running about 4-5 campaigns with the help of Apptrove every month, and the setup of the postback process took 30-60 minutes with the help of Apptrove.
Here’s the story in numbers:
- 4–5 Campaigns handled through Apptrove each month
- 30–60 Minutes for initial postback setup
- 10/10 rating as an MMP from AdzGlobe’s Head of Growth & Partnerships
