What Are Cohorts in Marketing? 5 Strategies and Tips to Follow in 2025
Marketers have a vast amount of data at their disposal. Often, they are drowning in data, making it impossible to pinpoint crucial information that informs impactful business decisions. They find it challenging to identify the key advertising and media insights that can help in decision-making. That’s where cohort marketing can help. In the mobile marketing […]
Cost Per Action (CPA)
Cost per action (CPA) is a pricing model where marketers pay media sources or ad networks when a user performs a specific action after engaging with an ad. These actions can comprise signing up for a newsletter, downloading an app, buying something, or filling out a contact form.
Demand Side Platform (DSP)
A demand-side platform (DSP) is a programmatic advertising tool that enables advertisers to buy and manage digital ad inventory, such as video, mobile, search, and display ads, in an automated way. They create a link between advertisers and a wide range of publishers (app or website owners) by automating the ad-buying process.
CPI Guide: Formula and 5 Best Practices to Optimize Cost Per Install
It all starts with an app installation — the key step in converting potential users into paying, loyal customers. As a marketer, your goal is to drive as many downloads as possible, as each install offers an opportunity for conversions and long-term relationships. However, tracking CPI (cost per install), which evaluates how much you spend […]
What is App Tracking Transparency? A Detailed Guide with Best Practices
The concept of privacy has always been critical in this digital era. However, Apple brought it to center stage by enforcing ATT (App Tracking Transparency) which was a groundbreaking development in the mobile advertising landscape. For an in-depth understanding of ATT, we need to look through what it means and how it impacts the mobile […]
40 Must-Know Mobile Marketing Statistics for 2025
Mobile marketing is a must-have strategy for businesses wanting to connect with and engage today’s digital-first consumers. With smartphones dominating how people search, shop, and connect, businesses must focus on the mobile-first shift. Today, mobile-first indexing, rising app engagement, and increased mobile advertising spend are reshaping how brands reach their audiences. In this post, we’ll […]
Difference Between eCommerce and mCommerce: 5 Things to Know
E-commerce and m-commerce are crucial platforms transforming how businesses interact with consumers and handle transactions. E-commerce involves buying and selling through desktop or laptop websites, while m-commerce focuses on mobile-based transactions via mobile phones and tablets. As mobile commerce continues to surge, it’s projected to cross $4.5 trillion by this year. This growth will account […]
What is Multi Touch Attribution? Improve Your App Tracking Like a Pro
Customer journeys today are anything but linear and predictable. It’s challenging to say which touchpoints are responsible for a conversion because of the involvement of multiple channels and touchpoints. Fortunately, the multi-touch attribution model allows marketers to determine the most effective touchpoints. Multi-touch attribution offers credit to the marketing channels that influence customer conversion or […]
OTT vs CTV in Advertising: Everything You Need to Know
The OTT video advertising market is bigger than ever, with a market volume of over US$189.6 billion in 2024. This makes OTT and CTV advertising a lucrative avenue for advertisers and mobile app publishers alike. Even then, most marketers don’t realize the potential this emerging advertising medium offers in revenue and reach. Let us cover […]
VTR Formula: What is View Through Rate and 5 Tips to Improve VTR
From six-second clips to longer videos, video marketing captures attention like never before. As digital viewership rises, marketers spend big on video ads—hitting $176.63 billion in 2023 alone. If you aim to cut it in digital marketing, video ads can prove a game-changer. But running ads alone isn’t enough, you must track the right performance […]