Mid Roll Ads: What Are They and How to Nail Them to Perfection
Explore mid-roll ads: understand their significance, how they function, and tips for maximizing their impact in your marketing efforts.
Map a Successful App User Journey in 7 Easy Steps
Learn how to create an effective app user journey map in 7 simple steps. Boost user engagement, retention, and satisfaction with our comprehensive guide.
Mobile Advertising Guide 2024: The What, Why, and How
Marketers are forever looking to leverage the lucrative opportunities in the ever-expanding mobile industry. The mobile ad spending is expected to surpass $235.7 billion by
In-App Advertising: How to Go About It and Track It the Right Way
With 82% of mobile ad impressions coming from them, in-app advertising comes across as one of the fastest and most effective mobile advertising tactics. It
Mastering Mobile App Analytics: Key Metrics and Tools You Can’t Ignore
With 8.93M mobile apps hustling for user attention, it’s getting tougher for mobile app owners and marketers to improve retention and stay competitive. Naturally, this
How to Increase App Downloads? 6 Underrated Tips That Work Today!
As a mobile marketer, there is no bigger accomplishment than seeing your app getting downloaded thousands or millions of times. But no app achieved that
Unlocking Success: Understanding Mobile Attribution for Data-Driven Decisions
The mobile-first world is more than a mere trend, it’s the new normal. And mobile attribution is at the core of app marketing success. In this this detailed guide we will walk you through mobile attribution, the best practices involved, and the role of MMP in the success of your marketing efforts.
What Is Cohort Analysis?: Definition, Types, and 6 Best Practices
The mobile ad spending share in the total spend on digital advertising is expected to reach 68% by 2027. For mobile app marketers, marketing attribution
Non-organic install (NOI)
A non-organic install (NOI) refers to an app download that happened as the result of marketing activity (e.g. a paid or owned media campaign).
Mobile Malware
Mobile malware refers to a type of harmful software designed to gain access to mobile devices via ads or apps aimed at stealing sensitive data, misusing device functions, holding a device ransom, and even generating fake traffic.