40 Must-Know Mobile Marketing Statistics for 2025
Mobile marketing is a must-have strategy for businesses wanting to connect with and engage today’s digital-first consumers. With smartphones dominating how people search, shop, and
Difference Between eCommerce and mCommerce: 5 Things to Know
E-commerce and m-commerce are crucial platforms transforming how businesses interact with consumers and handle transactions. E-commerce involves buying and selling through desktop or laptop websites,
What is Multi Touch Attribution? Improve Your App Tracking Like a Pro
Customer journeys today are anything but linear and predictable. It’s challenging to say which touchpoints are responsible for a conversion because of the involvement of
OTT vs CTV in Advertising: Everything You Need to Know
The OTT video advertising market is bigger than ever, with a market volume of over US$189.6 billion in 2024. This makes OTT and CTV advertising
VTR Formula: What is View Through Rate and 5 Tips to Improve VTR
From six-second clips to longer videos, video marketing captures attention like never before. As digital viewership rises, marketers spend big on video ads—hitting $176.63 billion
How to Choose Fitting Mobile Ad Formats (7 Ads Format Listed)
The global in-app advertising spend will reach US$352.7 billion in 2024. As advertisers gear up to create advertising campaigns that help them attract and retain
OEM Marketing: Why It’s Important to App Advertisers and Developers?
Gone are the days when only one in a thousand or hundred people had a mobile phone. Recent reports reveal that 70.3% of the world’s
Firebase Deep Linking is Gone! How to Migrate Your Dynamic Links in 5 Minutes
What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app and boost
CTV Marketing in 2025: Trends, Tips and Best Practices
Unlike traditional forms of advertising, CTV, full-form Connected TV, can target individual viewers based on first-party data like their browsing activity, interests, lifestyle choices, and
LTV Marketing: 6 Tips You Can Implement in 2025 for Your App
Over the past decade, the user acquisition cost has risen by 222% with brands losing on average $29 for every new customer acquired. Most of