OEM Integration: A Practical Guide to Mobile App Attribution and Growth
OEM integration helps mobile app marketers connect campaigns across smartphone manufacturers’ advertising and app distribution ecosystems with their attribution and analytics setup. It enables businesses to evaluate eligible campaign activity alongside app installs, post-install events and other performance signals, rather than treating OEM campaigns as a separate source of downloads. App discovery happens across more […]
Contextual Deep Links for Relevant Mobile App Experiences
Contextual deep links are the kind of deep links that connect users to the right in-app destination while carrying information about the campaign, content, or action that brought them there. Imagine a user who sees an ad for a particular product, taps the link, and installs the app. But when they open it, they land […]
Measure the True Impact of Your Campaigns with Incrementality in Marketing
Most marketers wouldn’t want to admit that their ad campaign has just become a CTA. Not because their ad set creatives are bad. Not because the targeting is off. But because most of the users “converting” were going to convert anyway. They’d already decided. The campaign ad just happened to be there when users finally […]
Personally Identifiable Information Examples: Types, Digital PII and Global Privacy Rules
Personally identifiable information (PII) is information that can identify a person, either on its own or when combined with other information that can be linked to them. A name, phone number, email address, and government ID are obvious examples. But PII can also include information that looks purely technical, such as an IP address, advertising […]
How To Benchmark And Boost App Opt-In Rate
App opt-in rates tell you how many users agreed to a permission request in a mobile application. That’s useful. But it doesn’t tell you why they agreed, whether they’ll ever engage with what they consented to, or whether that consent contributes anything meaningful to your growth metrics. Those questions matter considerably more than the percentage […]
Self-Attributing Network (SAN)
Learn about self-attributing networks, how SAN attribution differs from MMP measurement, and ways to spot over-claiming across ad platforms. Protect your budget decisions with expert insights from Apptrove!
Ecommerce App Growth: A Guide on How Marketing Teams Can Turn Increasing Mobile Shoppers into Loyal Customers
Mobile apps have become a major growth engine for ecommerce, but getting installs is just the beginning. Ecommerce app growth in India is in a more complicated phase. Consumers find products via social media, influencers, websites, and apps. Then they go through several touchpoints before buying. With the coming online of Tier 2 and Tier […]
What are WhatsApp Deep Links (And Why Should You Care)?
More than three billion people use WhatsApp every day. In most markets, it isn’t just another messaging app sitting alongside ten others. It’s the default. It is the messaging app people open without thinking, the app they use to ask questions, compare options, and make decisions before they ever call anyone or visit a store. […]