OTT vs CTV in Advertising: Everything You Need to Know
The OTT video advertising market is bigger than ever, driven by the rapid growth of streaming services, with a market volume of over US$189.6 billion in 2024. This makes OTT and CTV advertising a lucrative avenue for advertisers and mobile app publishers alike in the broader digital advertising ecosystem. Even then, most marketers don’t realize […]
Firebase Deep Linking is Gone! How to Migrate Your Dynamic Links in 5 Minutes
What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app, enable app indexing, and boost user engagement. Firebase, Google’s cloud-based mobile and web app development platform, has helped mobile app developers build, deploy, and scale apps using tools like Firebase SDK, Firebase […]
New on Apptrove: VTA Disable and Organic Event Log Visibility
Small updates, big impact. With Apptrove’s latest release, you can now disable unwanted impression traffic using VTA Disable and view organic data directly in event logs. Together, these features give you cleaner attribution, faster visibility, and more control over your campaigns.
Rewriting Rules for Marketing Success at FoodHub with Apptrove’s Mobile Measurement Partner
FoodHub operates in a competitive industry, which meant that extra effort was needed to reach their audience. They were also struggling to measure performance for their marketing campaigns across digital and offline channels. They needed an MMP that could amplify the impact of the conversions in the complete lifecycle of user acquisition right up to post-install […]
Reattribution Window
A reattribution window refers to a set period of time set during which a user re-installs an app.
User Acquisition
User acquisition is the process of driving new users or customers to be acquired for a mobile app business through marketing activity.
In-App Events
In-app events are user actions that occur after an app is installed, such as app opens, purchases, or level completions. Tracking these events helps businesses understand user behavior, optimize experiences, and drive engagement.
Apptrove Mobile Measurement Partner Gets a New Look
Data-driven decision-making isn’t a luxury anymore; it is at the core of what it means to be competitive in the mobile space. As we are staring down the barrel of the holiday season, our Mobile Measurement Partner has received a facelift – and it’s a dramatic upgrade. The new version of the Mobile Measurement Partner […]
Apptrove Interviews: Bhavesh Talreja On The Pivotal Roles of ML and AI in Mobile Advertising
Bhavesh Talreja, a technophile with more than a decade of experience in Information Technology and AdTech, is the founder, promoter, and CEO of Globale Media. In an exclusive conversation, Bhavesh discussed the changing face of the advertising business and the important role of ML and AI in mobile advertising. He stressed how Globale Media has […]
Apptrove Onboards Glance Digital Experience As An Integration Partner
Apptrove has officially onboarded Glance Digital Experience as an integration partner, strengthening the platform’s growing partner ecosystem. This partnership enables seamless attribution data exchange between Glance’s lockscreen content experience and Apptrove’s MMP dashboard, helping brands uncover deeper insights, improve campaign optimization, and drive measurable performance across mobile user journeys.