Sharan Anuraj - Apptrove

Ultimate Guide to Mobile Marketing Automation: Everything You Need to Know Is Here

Mobile marketing automation boosts engagement and retention. Explore automation tools and strategies that help grow your app and improve user experience.

R.O.I. Marketing Made Simple: How to Turn Every Marketing Dollar into Pure Profit

Stop wasting your marketing budget. Learn how R.O.I. marketing helps you track, optimize, and boost profits with data-driven decisions. Make every dollar count!

How Financial Services Digital Marketing Can Transform Your Brand

Discover how financial services digital marketing boosts brand trust, drives conversions, and maximizes ROI with proven strategies. Stay ahead of competitors!

OTT vs CTV in Advertising: Everything You Need to Know

The OTT video advertising market is bigger than ever, driven by the rapid growth of streaming services, with a market volume of over US$189.6 billion in 2024. This makes OTT and CTV advertising a lucrative avenue for advertisers and mobile app publishers alike in the broader digital advertising ecosystem. Even then, most marketers don’t realize […]

Firebase Deep Linking is Gone! How to Migrate Your Dynamic Links in 5 Minutes

What do successful applications like The New York Times, Alibaba, and Duolingo have in common? They all leveraged Firebase to develop their app, enable app indexing, and boost user engagement. Firebase, Google’s cloud-based mobile and web app development platform, has helped mobile app developers build, deploy, and scale apps using tools like Firebase SDK, Firebase […]

New on Apptrove: VTA Disable and Organic Event Log Visibility

Apptrove’s latest update lets you disable view-through attribution and track organic traffic in event logs, giving marketers cleaner, more reliable data.

Rewriting Rules for Marketing Success at FoodHub with Apptrove’s Mobile Measurement Partner

FoodHub operates in a competitive industry, which meant that extra effort was needed to reach their audience. They were also struggling to measure performance for their marketing campaigns across digital and offline channels. They needed an MMP that could amplify the impact of the conversions in the complete lifecycle of user acquisition right up to post-install […]