52% Of Clean Room Users Struggle To Prove ROI

Insights Get Stuck, Fast:

52% of clean room users still struggle to act on their insights or prove their actual campaign return

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Protecting your data was the easy part.

Data clean rooms gave marketers something that once felt out of reach: a way to work with a partner's data without exposing a single customer record. But as privacy rules tighten and user IDs fade, secure matching on its own stops being enough. According to the IAB and BWG Strategy 2024 report, 66% of data and advertising professionals in the US already use clean rooms, and the next question is what happens after the match.

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One Shared Open Table:

A DCP adds audiences, activation, and measurement on the same privacy-first foundation

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Matching Isn't Enough:

Secure matching shows where audiences overlap, not whether a campaign actually worked

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A clean room still has a place, it just works better as one part of something bigger. Sharing data only pays off when it leads to a decision, so start with one use case that matters to your business and build from there.

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Read The Guide

Audiences, activation, and measurement on one privacy-first foundation.

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