Meet Cohort Reporting — Your New Superpower in User Insights

Hi there,

Big news—Apptrove just unlocked a brand-new way for you to understand your users, and it’s built to level up every decision you make.

Say hello to Cohort Reporting, a smarter, more intuitive way to track how users behave after they first discover you.

Instead of snapshots, you now get the full storyline—who stays, who churns, and what truly drives performance over time.

Here’s what makes it powerful:

🕒 See behaviour unfold over time:

Monitor retention, churn, and performance trends for up to 120 days—perfect for spotting patterns that actually matter.

Zoom in or zoom out with hourly, daily, weekly, or monthly cohort views. You choose the timeline; we handle the insights.

Decode campaign and partner performance with precision
• Catch churn signals before they hurt
• Track the real effect of uninstall and re-engagement efforts
• Uncover long-term patterns that fuel optimisation

Cohorts don’t just tell you what happened—
they help you understand why it happened and how to make it better.

Cheers,

The Apptrove Team

🔍 Three views, one crystal-clear picture

Unified: All traffic and attribution types consolidated into one clean, consistent view
Cohort Reporting: Analyze newly acquired users by cohort to understand where they come from and how their key KPIs perform over time
Re-attribution & Re-engagement: Measure the impact of retargeting and re-engagement efforts across the user lifecycle

If you want this sharper or more sales-oriented, I can refine the phrasing further.

Read the blog

Follow your users’ journeys, spot hidden trends, and optimise smarter than ever.

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