That conversion spike last week? Half of it might not exist

How Apptrove-Style Deduplication Solves Common Problems:

1. Why do our Meta conversions look higher than what actually happened?
Every event carries a unique Event ID and Event Time: Meta uses that fingerprint to catch the same conversion arriving twice and counts it once.

 

2. We run SDK and CAPI together; is that inflating our numbers or improving them?
Both sources stay on. The overlap between them gets identified and dropped, so you keep the reliability of dual tracking without the inflated count.

 

3. Do we rip out our tracking setup to fix this?
No rebuild needed; just choose which existing parameter holds your Event ID and Event Time during Meta integration, and you're done.

 

4.  Which event is the real one, the app's or the server's?
It doesn't matter which one arrives first. Meta recognizes the matching ID from either source and keeps a single, accurate conversion record.

 

If you're running Meta Ads through both the SDK and server-side tracking, this is worth checking today, before it quietly skews another week of campaign decisions.

 

See exactly how it works here — or reply and we'll help you get it configured on your account.

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One conversion, counted twice. Meta Event Deduplication fixes what's inflating your conversion numbers

Meta Event Deduplication in four steps — fingerprint, dual tracking, simple setup, one accurate count.

A conversion counted twice doesn't just look wrong; it quietly reshapes your budget decisions, pushing spend toward campaigns that never earned it. A cleaner event pipeline means your optimization is finally reacting to what actually happened, not an inflated echo of it.

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Two tracking sources converging into one

Two tracking sources, one event: run SDK and server-side tracking together, and the same conversion often gets counted twice

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Every event gets a fingerprint: a unique Event ID and Event Time travel with each conversion, so Meta knows what's a duplicate

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Conversion verified and protected from double-counting

No config, no problem: didn't set up custom parameters? We default to Event Log ID and Time; nothing breaks

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Duplicates filtered out, one result remains

Run both, keep one number: SDK and CAPI stay on, the duplicate gets dropped automatically, no manual cleanup

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That Conversion Spike Last Week? Half Of It Might Not Exist

Meta Event Deduplication is here, and it's simple and effective:

 

Run Meta SDK and server-side tracking together, and the same conversion often gets counted twice, once from each source, with nothing telling Meta otherwise. It's not a bug; it's just how dual tracking works without deduplication.

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Run SDK and server-side tracking together? Here's what's actually being double-counted

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