Turn Drop-offs into Retargeting Audience

Numbers That Matched

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In account-opening and personal-loan campaigns, the install is the easy part.

 

Adzglobe is a Chennai-based performance advertising company running account-opening and personal-loan campaigns, where an install is only the start. Users often stop at email registration or OTP verification, and knowing where they stopped matters as much as knowing they installed. With Apptrove, the team uses postback data to see which click ID and traffic source sent each user, then retargets the ones who dropped off.

 

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Set-up Within An Hour

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Drop-Offs, Retargeted

Postback logs show where users stopped and which source sent them

 

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Adzglobe’s Head of Growth & Partnerships, Anto M., put the experience simply: “There is no complexity. It was saving a lot of time.” When asked to rate Apptrove as an MMP, he gave it a 10/10. Track the campaign, understand the journey, and act on the data.

 

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Read The Story

See The Workflow

We did it for Adzglobe and they loved it!

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