Turn web traffic into high-intent installs, with full attribution

Hey, there, marketer,

If your app marketing starts on the web and ends in the app store, there’s a good chance you’re losing attribution and the insights that fuel growth. We built something to change that.

Introducing Smart Script for Web-to-App

A flexible, marketer-friendly way to convert web visits into high-intent installs, with accurate attribution, contextual deep links, and clean metadata handoff from first click to post-install events.

Why it matters:

No more broken journeys: Keep users connected from landing page → store → app open.
Accurate attribution: Stop mislabeling paid installs as organic.
Real insight into ROI: Tie spend to installs and in-app value, click by click.

How Smart Script fixes attribution

Smart Script detects a visitor, dynamically generates the right link, and routes them to the correct store or directly opens your app, while carrying campaign IDs and parameters the whole way.

Two ways to run it (use one or both):

Script-Based Setup: Add Smart Script via your tag manager (e.g., GTM) or even a normal configuration. It builds the app store URL based on incoming traffic and your configured attributes.
Banner-Based Setup: Launch branded Smart Banners with embedded CTAs. Banners handle attribution mapping behind the scenes and can run alongside the base script.

Set it up in minutes

In Engagement → Web-to-App, create a new Smart Script.
Name it and choose the right Unilink template.
Map parameters: pull from URL, set defaults, add override rules.
Turn on Web Referrer Mapping to capture direct/organic sources.
Test a few end-to-end journeys before going live.

Ready to stop leaks and own your web-to-app funnel?

Read the full guide

Convert web visits into high-intent installs with precise attribution, deep links, and customizable banners.

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