Want Your App on Users’ Phones Before They Even Open the App Store?

Hey, Hi, Marketer,

       What if you could get your app in front of users before they even open the Play Store?

 

It’s not a dream, it’s OEM advertising. And in 2025, it’s becoming one of the most effective ways to grow apps at scale.

 

OEM advertising lets your app show up preloaded on new devices or featured in setup flows, putting your brand in the perfect spot when users are most excited to explore their new phones.

 

We’ve put together a complete guide that walks you through how it works and why it’s changing mobile growth strategies everywhere. Here’s a quick breakdown of what you’ll learn:

What Is OEM Advertising?

OEM stands for Original Equipment Manufacturer, companies like Samsung, Xiaomi, Oppo, and more. With OEM campaigns, your app is pre-installed or featured during the initial device setup. You reach users before they download any apps or start ignoring ads.

Why Preload Campaigns Work Better

• Your app appears when users are open and curious, not distracted by feeds or ads
  
  
• Retention is higher because users explore your app intentionally
  
  
• No competing for ad slots or App Store rankings
  
  
• Your app feels like part of the device experience, not a random install
  
  

Common Myths — Busted

• Myth: People delete preloaded apps immediately
  
  
• Truth: If your app is useful and appears at the right time, it sticks
  
  
• Myth: OEM campaigns are too expensive
  
  
• Truth: They're flexible, cost-efficient, and often outperform paid ads
  
  
• Myth: It’s not trackable
  
  

Truth: OEM campaigns give you clean, privacy-friendly data that makes sense.

What You’ll Learn in the Full Guide

• How to choose OEM partners by geography, audience, and device type
  
  
• How to design creative that fits preload placements, from icons to setup screens
  
  
• How to localize content for different regions and app categories
  
  
• How to measure success without traditional click attribution
  
  
• How to track open rates, retention, timing patterns, and meaningful engagement
  
  
• How to avoid rookie mistakes like measuring too early or using the wrong metrics
  
  
• How Android OEM inventory gives you rich device-level data that improves targeting
  
  
• How to scale smart — with a tiered rollout strategy and QA checks

 

Your competitors are bidding for installs. You could already be on the user’s home screen.

Learn how to scale, track, and win with smarter app growth.

 

Get the Full OEM Strategy Guide Now-

Grab Your Guide

Why You Should Read This Blog: Key Fraud Prevention Updates

Discover how Apptrove’s latest updates help you stay ahead of fraud:

• Smarter Validation Rules – Filter traffic by phone number and city

• Advanced Logic – Apply multiple conditions (AND/OR) on a single KPI

• New Operators – Use flexible logic like includes, not in list, and more

• Real-Time Rejected Postbacks – Give ad partners instant visibility into rejected installs

• Aligned Reporting – Ensure partners and advertisers see the same fraud data

Read the full blog to power up your fraud protection strategy with precision and transparency.

Read the Blog

How Smart Brands Are Winning the Mobile Game with OEM Advertising (and How You Can Too)

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