What is an Offerwall?
An Offerwall is a specific type of in-app advertisement that promises rewards to users for performing certain tasks. These tasks can range from watching videos and completing surveys to downloading apps or signing up for a service. In return, users receive virtual rewards such as in-game currency, premium features, or unique items.
Suppose you are in the middle of a mobile gaming session and are completely out of coins. This can be an alternative to using real money as it offers coins by performing simple actions. It is a method that can be described as connected to the content the user consumes on the platform; it is an automated” task-reward” system where the game player completes tasks that are important for the game.
How does an offerwall work?
How Does an Offerwall Work?
An Offerwall is a single column view of tasks that is presented as a feature of an app. When a user accomplishes a task, the advertiser pays the app developer, and the user gets their reward. The progression is as follows:
- A user interacts with this inside an app.
- A task is selected by the user, for instance, watching a video or downloading an app.
- The user does as the instructions advise and completes the task.
- The advertiser determines the completion of a task.
- The application encourages the user to inter-activate by offering them in-game currency or depicting potentially engaging topics through other incentives.
This system serves three parties:
App developers generate income.
Users enjoy not having to spend their virtual money on the game because they can get free rewards from the Offerwall.
Advertisers get a good deal by getting engagement and are being shown to a potential customer.
Types of Offers in an Offerwall
Oftentimes, different suppliers will provide various tasks while others are common to all.
- App Install Offers – Get a download and installation of an app by completing certain tasks and, thereafter, get rewards.
- Survey Offers – Answer the questions to evaluate the various products and services.
- Video Ads – Your task may involve watching short video advertisements that are made available by a firm or individual for distribution.
- Subscription Offers – You can sign up for a free trial or a premium service.
- Purchase Offers – Vendors you will be promoted sell products or services, the consumer buys them and is paid a premium as a reward.
- Game Progress Offers – Users who are presented with a chance to complete the first few levels of another game instance are given incentives.
Every single type of the job is built to good effect to help advertisers achieve the acquisition of more users and app users to win real promotional rewards without making any financial contribution.
Benefits of an Offerwall
The use of an Offerwall is mostly advantageous.
For Users:
- Free Rewards – Players can make use of in-game coins or premium features without the need to use real money.
- Variety of Choices – Gamers are given the option of which tasks they want to perform.
- No Forced Ads – With this in-app advertisement, the user is the one to decide whether or not they want to interact with the advertisements, contrary to pop-up ads.
For App Developers:
- Higher Revenue – The players can be shown to be responsible for higher conversion rates as more of them get interested in the deals, and hence, the company will get increased earnings.
- Improved Engagement – Users remain in the app for more extended periods to finish tasks.
- Increased Retention – Users return to the app through bonuses awarded for their participation.
For Advertisers:
- Targeted Users – Ads are shown to people who have a genuine interest in the products.
- Enhanced Conversions – Downloads, sign-ups, or purchases are increased.
Brand Awareness – New apps and services are seen and used.
Is It Safe and Legit to Use Offerwalls?
However, most Offerwalls are safe and are operated by a reputable advertising network. Nevertheless, there are things you need to be attentive to.
- Privacy Risks – Some offers may ask for your personal information. That’s why you always need to see what you are sharing.
- Scam Offers – Stay with known providers to avoid false offers.
- Delayed Rewards – In some cases, the rewards can be delayed because of the need for them to be processed. Thus, a thorough read through the terms before partaking in the offer is a requirement.
To play it safe, make sure to use Offerwalls only from reliable platforms like Tapjoy, IronSource, or Fyber.
The Most Effective Ways To Use Offerwalls
To make the most use of Offerwalls, here are the tips to be followed.
- Choose Easy Offers – Begin with easy tasks such as, for instance, watching video clips or downloading free apps.
- Read the Instructions – Each offer comes with its list of instructions. Without completing these steps, the reward is not given.
Future of This In-app Advertisement
- Reward Timelines – Please notice that instant rewards are available, but some of them take more than a day to be credited. With some providers, you might be able to credit it in a minute or two. If it is taking longer than this, most likely, it is not instant. Please have patience while waiting for the rewards to be sent to your account.
- Protect Your Data – On the off chance that the offer requests a lot of personal data, please avoid completing it.
- Segregate the Email Address – You can prevent spam from getting into your main email box by signing up with a separate one.
Offerwall vs. Other Ad Formats
An Offerwall is a kind of in-app ad format based on the following:
- Small Banner Ads – The term refers to minor-sized ads like those found on websites that appear at the top or bottom of a screen.
- Interstitial Ads – Full-screen advertisements, which can be seen in the middle of the user’s interaction on an app.
- Rewarded Video Ads – These are short videos that users can watch to redeem points or other rewards.
The main distinctive factor of an Offerwall, however, is that through it, users are offered a chance to engage with ads by doing so interactively.
Who Uses Offerwalls?
These in-app advertisements generate revenue across many industries, such as:
- Mobile Games – They create Offerwalls to improve the retention rate of clients and sales(upgraders).
- Apps with Virtual Goods – These apps primarily focus on rewarding users for various activities like participating in social activities and dating.
- E-commerce Brands – It is sometimes done by companies in return for rewarding cashback or reducing the prices of completing a particular task.
- Market Research Companies – When customers conduct surveys, companies record feedback and handle it on market measurement platforms and research websites.
Conclusion
An Offerwall is a smart way for users to earn rewards, for developers to make money, and for advertisers to reach new audiences. It is a win-win system where everyone benefits. However, users should be cautious, follow best practices, and use trusted platforms to stay safe.