Delta Exchange operates in one of the most volatile and fraud-prone digital ecosystems: crypto. Their performance marketing campaigns included paid, affiliates, and partner campaigns, with no ability to accurately attribute conversions, spot high-value users, or protect their acquisition budget from fraudulent traffic. They needed a mobile measurement platform (MMP) that could decode what users do throughout the entire user journey, starting with their first click and straight to their first trade.
Apptrove MMP became the growth engine they needed. With fraud protection, deep linking, and crypto-compatible attribution windows, Delta Exchange was able to measure what mattered: real actions, real users, real ROI. They optimized onboarding flows with deferred deep links, tracked in-app actions (e.g., KYC, deposits), and achieved full funnel visibility—this allowed the Delta team to scale effectively and confidently.
Proof that precision pays off:
85%+ Reduction in Fraudulent Installs
20+ High-Intent Events Tracked (KYC, Trade, Commission)
150+ Paid and Affiliate Partners Onboarded
20+ Deep Links Deployed Across Channels
