Team Apptrove had a great time being part of ChinaJoy 2025, one of the biggest and most exciting global events for mobile marketing, tech, and digital entertainment. Held in Shanghai, the event brought together companies, creators, developers, and marketing leaders from all around the world. For us, it was the perfect opportunity to showcase what we’re building and to learn from the fast-moving Asian digital ecosystem.
Right from the start, our booth was full of energy. Positioned at the center of the exhibition floor, the Apptrove booth drew attention from brands, marketers, gaming studios, ad networks, and even early-stage startups who were curious to explore smarter measurement tools. Many of them were looking for solutions that simplify campaign tracking, improve visibility, and eliminate the guesswork that often comes with performance marketing.
Why We Were There
Apptrove has been designed specifically for the performance-driven marketer of today. More than merely tracking installs, impressions or other basic metrics is required from the platform to achieve meaningful results. Brands can now use Apptrove’s platform to assess how users journey through their apps, compare the relative strengths or weaknesses of different marketing channels and how their channel partnerships drive real-world outcomes such as user retention and lifetime value. China is an exciting and innovative mobile market full of some of the world’s most innovative app developers. We believed that ChinaJoy would be a great setting to connect with others in the mobile app industry and start meaningful conversations.
At the event, we met many teams from different geographic regions including India, MENA, Southeast Asia, and Europe looking for opportunities for growth within their respective markets. Across all of these conversations, we continue to see that marketers face some common challenges- such as data silos, lengthy reporting cycles, fraud risk and difficulty in understanding the factors that drive growth. The conversations we had at the event validated our mission to provide marketers with clarity, speed and confidence through verifiable attribution.
What Happened at the Booth
Throughout the event, our team offered live demos that walked attendees through real-time tracking, anti-fraud protection, and advanced retargeting tools. Many visitors were surprised by how smoothly Apptrove connects data across channels and devices, helping brands make decisions faster. Some visitors told us they struggle with duplicate reporting, inconsistent numbers, or platforms that are too complicated. Hearing this allowed us to show exactly where Apptrove can reduce complexity and bring everything into one clean, unified experience.
We also spent a lot of time discussing how user behavior is evolving in Asia. Gaming companies shared how competitive the market has become and how important it is to track quality—not just quantity. This opened up discussions about in-app event measurement, cohort performance, and how brands can identify their most valuable audiences.
Building Global Connections
One of the most exciting things about ChinaJoy is its global nature. We interacted with high-tech gaming studios, fast-growing SaaS companies, mobile app founders, and adtech innovators from more than 30 countries. The diversity of ideas, business models, and marketing needs gave us a broader perspective on what the future of mobile growth looks like.
These conversations showed us that while tools and techniques may vary across markets, everyone shares a common goal: to understand their users better and make more informed decisions. Whether it was a large enterprise brand or a newly launched app, every team wanted the same thing—clear, trustworthy data that guides real impact.
What’s Next?
Our presence at ChinaJoy is merely the start of our journey. We are thrilled to have the opportunity to build on our presence within the Asia Pacific, as well as grow relationships with marketers who wish to break through existing boundaries related to attribution. In the coming months we expect to expand our participation in industry events, conduct workshops, and provide updates on what’s going on with the platform.
Continue to watch for future stories, insights and highlights from events on LinkedIn. ChinaJoy 2025 serves as a reminder of why we do what we do and we look forward to what lies ahead.
FAQs
What is ChinaJoy?
ChinaJoy is one of the world’s largest digital entertainment and mobile marketing events. Held annually in Shanghai, it brings together gaming studios, app developers, advertisers, adtech companies, and tech innovators from all over the world.
Why did Apptrove participate in ChinaJoy 2025?
Apptrove joined ChinaJoy 2025 to connect with global marketers, gaming companies, and app developers, and to showcase how its mobile measurement platform helps brands improve campaign tracking, reduce data silos, and drive better performance outcomes.
What did Apptrove present at ChinaJoy?
At ChinaJoy, Apptrove demonstrated real-time tracking, anti-fraud capabilities, unified attribution, and advanced retargeting tools. Live demos showed how easily brands can analyze user journeys, measure in-app events, and optimize campaigns across channels and devices.
Why is ChinaJoy important for mobile marketing?
ChinaJoy is a key hub where global mobile marketers gather to explore new technologies, discover emerging trends, and understand fast-growing markets. For companies like Apptrove, it provides direct access to innovators shaping the future of mobile growth.
